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Qlik acquires Big Squid to expand augmented analytics capabilities

By Shannon Williams
Fri 1 Oct 2021

Qlik has announced the acquisition of Big Squid, a provider of no-code automated machine learning, to expand data and analytics teams' ability to leverage advanced augmented analytics capabilities such as key driver analysis, predictive analytics and what if scenario planning with API deployable AI models for on-demand predictions directly within Qlik. 

Combining Big Squid with Qlik's existing augmented analytics capabilities, which already include direct API integrations with 3rd party engines and the integrated intelligent AI assistant Insight Advisor, expands Qlik's augmented analytics capabilities suite for cloud analytics. 

Acquiring Big Squid also further advances Qlik's vision of Active Intelligence, where technology and processes trigger immediate action from real-time, up-to-date and trusted data to accelerate business value across the entire data and analytics supply chain. 

"Data and analytics teams know theres incredible untapped potential to use data to predict and plan what will happen. What they lack is the resources and modeling expertise to discover and deliver the insights that fuel those efforts," says Mike Capone, CEO of Qlik. 

"With Big Squid's SaaS no-code AutoML capabilities, teams will be able to seamlessly and easily augment their analytics efforts directly within Qlik with AI-driven models that deliver unique insights for timely planning and action when it matters most," he says.

Most organisations struggle in going beyond core analytics efforts to generate the understanding from their data of what might happen and why it could happen. Big Squid enables data and analytics teams with no-code AI-generated insights through trusted models directly in existing analytics efforts, helping to create better understanding of key business drivers and expand the ability to predict potential scenarios and plan more effectively for the unplanned. When integrated into a complete Active Intelligence platform, Big Squid will help customers more easily answer deeper questions regardless of the underlying data source.  

Big Squid will further expand Qlik's existing SaaS roadmap and will bring new AutoML augmented analytics capabilities spanning key driver analysis, predictive analytics and what if decision planning all backed with explainable AI. For Qlik customers, Big Squid will bring immediate value to both on-premises customers and as part of Qlik Cloud, where Qlik will continue to support AutoML for a wide variety of data sources (including Google, Microsoft and Snowflake). Big Squid will also help those customers modernising their analytics with Qlik Cloud by delivering even more capabilities that will help analytics users of all skill levels create and leverage insights that compel action. 

Terms of the deal are not being disclosed. Qlik is fully committed to supporting all existing Big Squid customers, many of whom are shared by Qlik. 

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