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Customer engagement Stories - Page 5

Australian Stories

Customer engagement stories

Adobe expands AI partnerships with agencies & Microsoft
Digital Transformation

Adobe expands AI partnerships with agencies & Microsoft

The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.

By Sean Mitchell • 4 min read • Last month
Australia leads in trusted AI service investment, Salesforce
Data Protection

Australia leads in trusted AI service investment, Salesforce

Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.

By Mark Tarre • 4 min read • Last month

Global Stories

Customer engagement stories

Bir & Paysend launch international transfers in Azerbaijan
Digital Transformation

Bir & Paysend launch international transfers in Azerbaijan

The new feature lets m10 users send money to more than 140 countries and territories, broadening Bir's reach beyond domestic payments.

By Sofiah Nichole Salivio • 4 min read • Last month
Cloudinary launches image to video tool for brands
Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • Last month
Zeroseven wins top Umbraco Cloud award for Icon Group
Software-as-a-Service

Zeroseven wins top Umbraco Cloud award for Icon Group

The Brisbane agency's recognition boosts Australia's profile in Umbraco's global partner network as it expands across APAC.

By Sean Mitchell • 4 min read • Last month
TCS tops Everest Group's store services provider ranking
Data Analytics

TCS tops Everest Group's store services provider ranking

Stores are becoming a bigger tech battleground as retailers seek tighter links between operations, checkout and customer engagement.

By Sean Mitchell • 3 min read • Last month
Call of Duty & Battlefield fans show critical loyalty
Gaming

Call of Duty & Battlefield fans show critical loyalty

Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.

By Sofiah Nichole Salivio • 4 min read • Last month
Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last month
Axis cuts emissions but Scope 3 remains the challenge
Supply Chain

Axis cuts emissions but Scope 3 remains the challenge

Lower energy use has helped trim Axis's direct emissions, but the vast bulk of its footprint still sits in suppliers and product use.

By Sean Mitchell • 4 min read • Last month
Earnix launches AI orchestration system for insurers
Customer Relationship Management

Earnix launches AI orchestration system for insurers

Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Customer engagement stories

Google Cloud names new country heads in Indonesia & Thailand
Data Protection

Google Cloud names new country heads in Indonesia & Thailand

The appointments bolster Google Cloud's push for AI and cloud growth in Southeast Asia, as competition intensifies across key markets.

By Mark Tarre • 5 min read • Last month
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • Last month
Retailers lack AI strategy despite competitive pressure
Digital Transformation

Retailers lack AI strategy despite competitive pressure

The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.

By Mark Tarre • 4 min read • Last month
Wise buys Expatica to widen global relocation reach
Fintech

Wise buys Expatica to widen global relocation reach

The deal broadens Wise's customer reach beyond payments, tying its cross-border banking tools to advice for millions of people moving abroad.

By Karen Joy Bacudo • 3 min read • Last month
iQanAI launches conversational AI sales app across SEA
Software-as-a-Service

iQanAI launches conversational AI sales app across SEA

Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.

By Mark Tarre • 3 min read • Last month
Trunk launches PartnerAmp sports partnerships advisory
Marketing strategy

Trunk launches PartnerAmp sports partnerships advisory

Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.

By Regine Laguilles • 3 min read • Last month