Customer engagement stories - Page 2
Easter marketing peaks in final week, Klaviyo finds
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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
NeonNow launches AI customer platform across 170 markets
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saas
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uc
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digital transformation
NeonNow rebrand puts Sydney founder's customer platform in 170 markets as AI demand lifts channel partner hopes.
Personetics & Atomic partner on in-app deposit switching
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data analytics
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fintech
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cx
Personetics and Atomic team up to let banks prompt deposit and bill switching inside apps, aiming to cut friction and boost primary relationships.
Loyalty association launches AI & behaviour courses
This month
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digital transformation
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cx
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martech
Australian Loyalty Association rolls out executive training on programme economics, AI-driven shopping and behavioural science as households tighten budgets.
PMT wins Nextivity Elite Partner status in Australia
Last month
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digital transformation
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cx
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edge computing
PMT Communication Systems gains Nextivity Elite Partner status in Australia as demand for indoor mobile coverage lifts across retail and commercial sites.
Smart Communications appoints Satish Shenoy as partner chief
Last month
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digital transformation
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cx
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martech
Smart Communications taps Satish Shenoy as Senior Vice President to broaden global alliances and speed partner-led growth across regulated sectors.
Apple launches Business platform to streamline company tools
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data analytics
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digital transformation
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fintech
Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.
Aware Super expands free online wills service to members
Last month
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fintech
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cx
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martech
Aware Super broadens free online wills offer to all members as fund uses estate planning to nudge Australians towards wider retirement planning.
Hapana rebuilds fitness platform after USD $7.25 million
Last month
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saas
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data analytics
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digital transformation
Hapana unveils rebuilt fitness software platform after USD $7.25 million Microequities-led round, targeting multi-site operators with AI tools.
Klaviyo unveils AI Composer for marketing campaigns
Last month
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digital transformation
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cx
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
Inlight launches martech practice with Anthony Fontana
Last month
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devops
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data analytics
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digital transformation
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Zoom showcases AI tools for APAC SMBs in daily work
Last month
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uc
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digital transformation
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cx
Zoom says APAC small firms are moving AI from pilots to daily workflows, boosting productivity while trying to avoid new complexity.
OFX appoints Liz Lord to drive broader business offer
Last month
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digital transformation
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fintech
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cx
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
Points, personalisation and innovation: How industry leaders are redefining loyalty
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data analytics
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digital transformation
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cx
AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
Broot.ai adds Vonage voice APIs for in-app CRM calling
Last month
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saas
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crm
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uc
Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
KnowBe4 appoints Kawin Boonyapredee as APJ CISO advisor
Last month
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digital transformation
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cx
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phishing
KnowBe4 names Dr Kawin Boonyapredee APJ CISO advisor to steer human risk and AI cyber threat strategy from a new base in Singapore.
Oracle NetSuite rolls out AI upgrades for ANZ users
Last month
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devops
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data analytics
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digital transformation
NetSuite unveils AI-powered tools and connectors for ANZ customers, promising automation across finance, inventory, warehousing and eCommerce.
Prophet bolsters Australian team with two key hires
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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Infobip report marks shift to omnichannel AI messaging
Last month
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
Circles, Airwallex bring embedded finance to global telcos
Last month
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saas
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dr
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digital transformation
Circles partners with Airwallex to plug embedded banking into CirclesX, letting telcos launch financial services across more than 70 markets.