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Snowflake unveils details of new partner programme

Snowflake has launched the Snowflake Partner Network for its tech and services partners help customers with the adoption of the Snowflake platform. 

"With thousands of customers leveraging Snowflake Cloud Data Platform for their entire network of data, partners are pivotal for organisations to expand the value and reach of their data even farther," the company says. 

The new Snowflake Partner Network offers tiered partner incentives. Snowflake started with a referral program for partners, and is now introducing resale and MSP programmes for services partners and a Snowflake Ready Technology Program for technology partners to expand their partner offering.
 
The SPN offers different tiers and benefits for services and technology partners. Services partners like Deloitte, Interworks, and Slalom can support Snowflake customers from migration to implementation so organisations can experience the full benefits of Snowflake for data management, data governance, data integration, data warehousing, business intelligence and analytics. 

Technology partners like Fivetran, Informatica, Matillion, Talend, and ThoughtSpot, empower Snowflake customers with the tools and resources to develop and deliver joint solutions for realising the full benefits of the cloud data platform's ease-of-use, performance, reliability, and security.
 
Snowflake announced additional features and partner benefits including:

  • SPN Portal: A central portal for all Partners featuring sales and technical training, enablement content, deal registration and entire host of sales and marketing tools required for Partners to go-to-market with Snowflake.
  • Resale and MSP Programs: A Resale Program which enables partners to manage the end-to-end customer journey around Snowflake from pre-sales, sales and post-sales implementation and an MSP Program to now deploy, operate and maintain Snowflake for customers as partners deliver a fully managed solution.
  • Snowflake-ready Technology Program: A program which validates partner integrations to ensure that technology partner connectors adhere to Snowflake best practices, as well as allow customers to distinguish validated connectors between the multitude of integrations to Snowflake available.

"The new Snowflake Partner Network programme makes partnering with Snowflake easy and enables partners to leverage their capability and expertise to deliver powerful data-driven business outcomes to our joint customers," says Colleen Kapase, Snowflake VP partners and alliances. 

"We are thrilled to launch these new programmes to reward our partners for the growth they have contributed to Snowflake and to deliver even more impact to customers," she says.

Once a company is registered as a Snowflake Partner, anyone from the company can self-register for access to SPN Portal. Every partner will have a portal administrator who will have the ability to add, remove and manage users.