Customer engagement stories - Page 15

AI is revolutionising Australia's loyalty sector, driving growth and innovation with a strong focus on ethics, data privacy and workforce transformation.

Onix has acquired UJET's professional services unit to enhance AI-driven customer engagement solutions on Google Cloud across multiple industries.

Infobip is named a Leader in Gartner's 2025 Magic Quadrant for CPaaS, topping Completeness of Vision for the first time in its third consecutive year.

Nayax debuts its Android POS in Australia with a rental model under AUD $1/day, boosting unattended retail with flexible, cost-effective payment tech.

Optus has introduced Expert AI, powered by Google Cloud, to assist frontline staff and enhance customer service with real-time insights and faster resolution.

Customer Science has acquired Sydney's Friendly Persuasion, launching a new CX Communications division to enhance written customer experience solutions.

A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.

DXC Technology unveils AI-driven platform, DXC Assure Illustrations, to speed up and personalise life insurance policy projections globally.

Pipe has launched four AI agents to speed up small business funding, automating fraud checks and payments to cut decision times from weeks to minutes.

DXC Technology launches Assure Illustrations, an AI-driven platform to simplify personalised life insurance projections for advisors and customers globally.

ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.

Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.

Sinch launches Model Context Protocol to enable AI agents to handle compliant real-time messaging, voice, email, and verification across channels globally.

Boost.ai launches on AWS Marketplace to help enterprises in regulated sectors adopt secure, compliant AI agents with rapid deployment and strong data protection.

Confluent Cloud is now available in AWS Marketplace, enabling faster, real-time data streaming for AI agents and workflows across organisations.

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

Black Pearl Group will acquire US AI sales firm B2B Rocket, combining platforms to boost automation and drive growth with a USD $2.1m revenue earn-out deal.

Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.