Customer engagement stories - Page 16

Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.

Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.

Appian has been named on FinTech Global's 2025 AIFinTech100 list for pioneering AI-driven solutions that transform banking, compliance and financial services workflows.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Amperity has been named a leader in the IDC MarketScape 2025 for retail customer data platforms, praised for AI-driven tools and data unification.

NiCE celebrates EMEA and APAC firms for AI-driven customer experience excellence at its 2025 International CX Excellence Awards, spotlighting innovation and impact.

Manhattan Associates enhances its Active Omni platform with AI to speed up customer service and support Tap to Pay via iPhone in stores across retail settings.

CommBox launches CommSite AI, a conversational platform transforming websites with real-time, personalised chat to enhance user engagement and sales.

Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.

Genesys launches Cloud AI Studio with AI Guides, enabling firms to build scalable, ethical virtual agents for complex customer interactions without coding.

Salesforce launches Agentforce 3 to help enterprises scale AI adoption with enhanced control, interoperability, and real-time hybrid workforce insights.

Exclusive: Zendesk's Chris Donato says AI now drives customer loyalty, urging firms to adopt 'human-centric AI' or risk falling behind in CX.

At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.

Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.

Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.

NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.

New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

Kip Compton has been named CEO of Fastly, replacing Todd Nightingale, with the company reaffirming its 2025 financial guidance amid the leadership change.