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Connected TV Stories - Page 8

Australian Stories

Connected TV stories

Australian marketers boost budgets as commerce media reshapes ads
Customer Experience

Australian marketers boost budgets as commerce media reshapes ads

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

By Melania Watson • 4 min read • Thu, 12th Jun 2025

Global Stories

Connected TV stories

Acast & Magnite team up to streamline global podcast ads
Marketing Technologies

Acast & Magnite team up to streamline global podcast ads

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

By Kaleah Salmon • 3 min read • Thu, 31st Jul 2025
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Marketing Technologies

Marketers prioritise CTV, AI & identity flexibility for 2025 H2

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

By Sean Mitchell • 4 min read • Thu, 17th Jul 2025
Silverpush unveils AI tool for brand safety on TikTok ads
Marketing Technologies

Silverpush unveils AI tool for brand safety on TikTok ads

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

By Jed Nykolle Harme • 3 min read • Sat, 14th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Mattel & Tubi launch shoppable TV ads with QR code tech
Marketing Technologies

Mattel & Tubi launch shoppable TV ads with QR code tech

Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.

By Sean Mitchell • 3 min read • Wed, 4th Jun 2025
Australian digital video ads lead APAC in engagement, but risks remain
EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025
StackAdapt, Samba TV team up to advance CTV in Australia
Marketing Technologies

StackAdapt, Samba TV team up to advance CTV in Australia

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.

By Kaleah Salmon • 3 min read • Tue, 27th May 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
OzTAM partners with Samba TV & Nexxen for data project
Data Analytics

OzTAM partners with Samba TV & Nexxen for data project

OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.

By Kaleah Salmon • 3 min read • Fri, 11th Apr 2025
Top trends shaping retail media to reach USD $179.5bn
Marketing Technologies

Top trends shaping retail media to reach USD $179.5bn

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

By Shannon Williams • 3 min read • Mon, 27th Jan 2025

Stories from Other Regions

Connected TV stories

Titan OS expands with Vestel deal & new TV ad measurement tools
Data solutions

Titan OS expands with Vestel deal & new TV ad measurement tools

Titan OS partners with Vestel to power smart TVs for UK retailer Currys and launches tools to boost ad performance measurement on connected TV devices.

By Kaleah Salmon • 3 min read • Fri, 27th Jun 2025
YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025
Ooredoo Qatar trials HopprTV for personalised TV advertising
Customer Experience

Ooredoo Qatar trials HopprTV for personalised TV advertising

Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.

By Kaleah Salmon • 3 min read • Fri, 16th May 2025
Nexxen appoints Shironishi as VP for Japanese expansion
Marketing Technologies

Nexxen appoints Shironishi as VP for Japanese expansion

Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.

By Sean Mitchell • 2 min read • Sat, 15th Mar 2025
FreakOut advances ad tech with Neurons AI partnership
Marketing Technologies

FreakOut advances ad tech with Neurons AI partnership

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025