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Australia

Connected TV Stories - Page 7

Australian Stories

Connected TV stories

Yahoo DSP & Spotify unlock programmatic audio for Aussies
Marketing Technologies

Yahoo DSP & Spotify unlock programmatic audio for Aussies

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
Shoppable TV doubles toy sales as parents embrace seamless buying
Marketing Technologies

Shoppable TV doubles toy sales as parents embrace seamless buying

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

By Melvin Hipolito • 4 min read • Tue, 9th Sep 2025
The state of live sports audiences in Australia
AFL

The state of live sports audiences in Australia

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

By Staff Writer • 6 min read • Fri, 29th Aug 2025
LG Ad Solutions appoints new Sales Directors for Australia
Marketing Technologies

LG Ad Solutions appoints new Sales Directors for Australia

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

By Melvin Hipolito • 3 min read • Fri, 29th Aug 2025

Global Stories

Connected TV stories

AppsFlyer unveils AI-powered marketing suites for data & security
Data Analytics

AppsFlyer unveils AI-powered marketing suites for data & security

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Vevo launches AI-powered ad tools to boost brand targeting
Artificial Intelligence

Vevo launches AI-powered ad tools to boost brand targeting

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
monday.com launches playful AI campaign to combat workplace angst
Marketing Technologies

monday.com launches playful AI campaign to combat workplace angst

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

By Sean Mitchell • 4 min read • Thu, 6th Nov 2025
Holiday sales success: essential insights for app marketers
Customer Experience

Holiday sales success: essential insights for app marketers

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

By Tiahn Wetzler • 4 min read • Sat, 11th Oct 2025
Cosmo5 launches globally to drive AI-powered brand engagement
Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
Silverpush unveils AI agent upgrade to automate ad campaigns
Marketing Technologies

Silverpush unveils AI agent upgrade to automate ad campaigns

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

By Jed Nykolle Harme • 3 min read • Fri, 22nd Aug 2025

Stories from Other Regions

Connected TV stories

AI & retail media are set to transform UK shopping by 2026
Marketing Technologies

AI & retail media are set to transform UK shopping by 2026

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025
Vistar Media strengthens Southeast Asia team with key hires
Marketing Technologies

Vistar Media strengthens Southeast Asia team with key hires

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Forrester forecasts 30% cut in display ad spend by 2026
Customer Experience

Forrester forecasts 30% cut in display ad spend by 2026

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
BookMyAdvert.com unveils UK's first self-serve TV ad platform
Marketing Technologies

BookMyAdvert.com unveils UK's first self-serve TV ad platform

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

By Jed Nykolle Harme • 3 min read • Fri, 24th Oct 2025
Why Southeast Asia's advertising growth demands better measurement
Marketing Technologies

Why Southeast Asia's advertising growth demands better measurement

Southeast Asia's ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.

By Amresh Kumar • 5 min read • Thu, 23rd Oct 2025
Iceland Foods expands retail media with Epsilon partnership
Marketing Technologies

Iceland Foods expands retail media with Epsilon partnership

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025
StarHub launches Dynamic Ad Pods for personalised live TV ads
Data Analytics

StarHub launches Dynamic Ad Pods for personalised live TV ads

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

By Kaleah Salmon • 3 min read • Thu, 18th Sep 2025