Connected TV Stories - Page 6

Australian Stories

Connected TV stories

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025

Global Stories

Connected TV stories

Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026

Digital Transformation

Samsung brings Fender Play music lessons to its TVs

Samsung will bring a TV-optimised Fender Play app to 2025 and newer TVs in 49 countries, launching globally in the first half of 2026.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026

Artificial Intelligence

DoubleVerify unveils streaming tool with IMDb data

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 13th Jan 2026

Marketing Technologies

Hoppr names Olivier Bastard Chief Sales Officer

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026

Digital Transformation

Samsung unveils AI-led premium TV roadmap to 2026

Samsung has mapped a TV roadmap to 2026, banking on AI, ultra-large premium screens and Micro RGB to deepen its connected home lead.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026

Biometrics

Samsung unveils AI 'Home Companion' for smart living

Samsung has unveiled an AI-powered Home Companion, linking Bespoke AI appliances, TVs and mobiles in a unified SmartThings ecosystem.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026

Marketing Technologies

Samsung backs FAST TV as streaming shifts to hybrid mix

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026

Smart Home

Samsung unveils 130-inch Micro RGB TV flagship at CES

Samsung has unveiled a 130-inch Micro RGB flagship TV at CES 2026, pairing a bold 'Timeless Frame' design with advanced AI picture tech.

By Mark Tarre • 5 min read • Mon, 5th Jan 2026

Smart Home

Samsung unveils 2026 Australian lifestyle audio range

Samsung has unveiled its 2026 Australian lifestyle audio range, adding Q-Series soundbars, Music Studio WiFi speakers and Sound Tower models.

By Sean Mitchell • 5 min read • Tue, 30th Dec 2025

Smart Home

LG unveils Gallery TV, blending art & home cinema

LG is debuting its wall-hugging Gallery TV at CES 2026, a MiniLED 4K screen that doubles as a customisable digital art canvas.

By Sean Mitchell • 4 min read • Tue, 30th Dec 2025

Digital Transformation

Explainer: Oscars to stream on YouTube after long TV era

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

By Sean Mitchell • 8 min read • Tue, 23rd Dec 2025

Digital Entertainment

Samsung unveils 2026 Micro RGB TV range with AI boost

Samsung will debut a full 2026 Micro RGB TV lineup from 55 to 115 inches, adding AI-powered processing, colour upgrades and spatial audio.

By Sean Mitchell • 5 min read • Fri, 19th Dec 2025

Marketing Technologies

Innovid boosts Social Ads Manager with Reddit tools

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

By Melania Watson • 4 min read • Thu, 18th Dec 2025

Marketing

Nexxen & Tubi expand programmatic streaming in Australia

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

By Sean Mitchell • 3 min read • Tue, 16th Dec 2025

Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025