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Connected TV Stories - Page 5

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Connected TV stories

Who's watching your CTV ads? Why verification is now an industry essential
Marketing

Who's watching your CTV ads? Why verification is now an industry essential

CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.

By Conrad Tallariti • 4 min read • Thu, 26th Feb 2026
Streaming video ads hold attention far better than TV
Customer Experience

Streaming video ads hold attention far better than TV

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026

Global Stories

Connected TV stories

Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026
Ogury brings persona-based audience targeting to CTV
Data Privacy

Ogury brings persona-based audience targeting to CTV

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026
Teads expands Google TV HomeScreen ad reach globally
Marketing Technologies

Teads expands Google TV HomeScreen ad reach globally

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

By Shannon Williams • 3 min read • Mon, 9th Feb 2026
LG hits record 2025 sales as tariffs & EV slowdown bite
DataCentre infrastructure

LG hits record 2025 sales as tariffs & EV slowdown bite

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

By Sofiah Nichole Salivio • 5 min read • Fri, 30th Jan 2026
Digital billboards to power USD $54.6bn OOH boom
Smart Cities

Digital billboards to power USD $54.6bn OOH boom

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026

Stories from Other Regions

Connected TV stories

Hoppr sets London HQ & Lotier alliance for LatAm push
Marketing Technologies

Hoppr sets London HQ & Lotier alliance for LatAm push

Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Adlook reshapes UK & EMEA leadership to drive growth
Marketing Technologies

Adlook reshapes UK & EMEA leadership to drive growth

Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026
Teads, Samsung Ads partner on CTV homescreen reach
Digital Entertainment

Teads, Samsung Ads partner on CTV homescreen reach

Teads teams with Samsung Ads to sell homescreen spots on Samsung Smart TVs across seven key Asia-Pacific connected TV markets.

By Mark Tarre • 5 min read • Wed, 11th Feb 2026
XR buys Telly Traffic to boost UK ad compliance ops
Digital Transformation

XR buys Telly Traffic to boost UK ad compliance ops

XR acquires Telly Traffic to fold TV clearance into its ad ops platform, strengthening UK ad compliance as regulatory scrutiny grows.

By Mark Tarre • 3 min read • Fri, 6th Feb 2026