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Synnex deal looks to break down intricacies of IoT for channel

Synnex has inked a deal with IoT hardware and software company Advantech which will see the distributor providing Advantech’s industrial hardware and software offerings locally.

Damian Trubiano, Advantech Australia country manager, says the partnership will focus on industries including transport, security, retail and hospitality, with Advantech providing Synnex with solutions across areas including embedded computing and data hosting infrastructure.

Kee Ong, Synnex Australia and New Zealand chief executive, says the complexity of IoT solutions means industry collaboration is needed.

“Synnex is positioned to break down this intricacy by offering our partners solutions that address the entire IoT ecosystem rather than providing standalone components.

“The partnership with Advantech means that our partners will now have access to more IoT components to service a range of markets.”

He notes that IoT is ‘not simply a product that can be bought, but rather a network of concepts and communications constantly evolving’.

The two companies say the partnership will allow them to ‘break down the barriers of density in IoT and allow customers to access components or entire solutions to align them to their interests’.

The deal is the second new distribution deal for Synnex this week, with the distie announcing on Monday a new deal with Acronis to handle its full range of data protection and disaster recovery solutions. The deal will also see the two companies working to develop vertical industry solutions

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