Synnex Australia and Acronis are working to develop vertical industry solutions, initially around the accounting and healthcare sectors, following the signing of a new distribution deal between the two companies.

Synnex Australia will distribute Acronis' full range of data protection and disaster recovery products locally, including Backup 12 for small business, True Image 17 New Generation for home and SOHO users, Backup Cloud for service providers and Active Proection for protecting data, backup and backup software against ransomware attacks.

Kee Ong, Synnex Australia and New Zealand chief executive, says Acronis' approach to data protection, protecting all data in all environments through a unified solution, makes Acronis an ideal vendor to help extend Synnex's holistic security solutions to new and existing partners in the region.

Michael Tea, Synnex Australia eCommerce and cloud services general manager, says “Together with Acronis we are formulating vertical industry solutions and strategies around cloud backup and data protection solution for the accounting and healthcare sectors to begin with and we are expanding the engagement model across other verticals which will open substantial new opportunities for our resellers.

Tony Drewitt, Acronis ANZ general manager, says Synnex has a rapidly growing focus and share in cloud and associated industry verticals which offers ‘an interesting new dynamic to jointly go to market in new ways in the ANZ region'.

“The expansion in our distribution footprint will drive growth in new and existing areas for us, which is at the core of the ANZ Acronis strategy,” Drewitt says.

The new deal comes as the threat of data loss from ransomware, system failures, man made and natural disasters continues to increase and sees many companies moving to cloud and hybrid cloud models.

Acronis says this is generating demand for a complete data protection solution capable of protecting all data, in all environments. Last year Technavio forecast the global cloud backup and recovery software market to grow at a compound annual growth rate of 13% between 2016 and 2020.

Acronis' offerings also include the blockchain based Notary designed to fingerprint and validate protected data and ASign to provide digital signature capabilities, as well as Disaster Recovery, Storage, Files Cloud and Acronis Monitoring Service, among others.