Hisense is pleased to unveil its 2024 TV lineup, which offers cutting-edge mini-LED technology. The centrepiece of the new range is the pioneering UXAU, delivering superior brightness and clarity due to its comprehensive backlighting and dimming zones. Catering to the increasing demand for varied screen sizes, the 2024 range boasts a new flagship 110-inch UXAU model, besides a 65-inch option.
The 2024 collection signifies Hisense's most innovative TV benchmark to date, incorporating leading-edge technological enhancements. Gideon Lui, Head of Marketing, Hisense ANZ, states, "Each year, we commit to delivering greater value to our customers through our advanced, premium technologies. With our elevated ULED benchmark, this year's range gives customers confidence that they are buying technology that is at the height of innovation in home entertainment."
On gamer-specific extras, Mr. Lui mentioned, "For gaming enthusiasts, the new range just makes sense. This year, Hisense's Game Mode Pro will feature across the U7 Series (U7NAU) and above, ensuring it's as simple as plugging in a next-gen gaming console to activate the essential features needed for the ultimate gaming experience."
Meeting the growing demand for larger screens, the 2024 lineup includes TVs ranging from 43-inches all the way up to an incredible 110-inches. The range-topper 110-inch UXAU model offers a premium TV viewing experience, whilst the 65-inch model caters to customers with smaller living spaces.
Further developments include Hisense's latest proprietary TV operating system, VIDAA U7, which is featured across the full UHD and ULED TV range. Leveraging VIDAA U7, viewers can access personalised recommendations across various streaming services, enjoying thousands of hours of local and international content completely free of charge.
To complement its strides in picture quality and brightness, Hisense has introduced a new solar remote compatible with its broader ULED range and soundbar. The device uses ambient light to maintain a continuous charge, allowing uninterrupted operation, thereby providing a more eco-friendly alternative to standard battery-powered remotes.
The 2024 TV lineup is not the only launch for Hisense this year; the brand has also presented an all-new soundbar range. The hero AX5120 5.1.2 Dolby Atmos Soundbar includes seven speakers and offers improved sound direction with dedicated up-firing speakers for spatial audio. Besides catering to screen enhancements, Hisense's approach is clear: to make quality audio as accessible and seamless as possible.
The current product lineup aims to offer high-end features to a broader customer base, especially during financially challenging times. Mr. Lui concluded, "We continue to listen to our customers and respond accordingly; this year's range makes premium features available to more customers at a time when hip pocket pressure is at an all-time high. We're focusing on what matters most, making those premium features relevant to our customers and easy to use."