Brennan named OpenAI Select Partner to boost AI deployment

Brennan has been named an OpenAI Select Partner, joining OpenAI's global partner network.

The appointment is intended to strengthen Brennan's work with businesses and government bodies trying to move from AI trials to operational use. OpenAI's partner network brings together companies that build, sell and deliver AI services using its models and products.

Brennan said the new status builds on its investment in AI engineering and innovation, including the launch of its Brennan Innovation Foundry. It uses the Foundry to identify, develop and deploy projects aimed at specific operational problems.

Under the arrangement, Brennan will work with OpenAI on AI deployments for organisations seeking to use GPT-6 Astra in business processes. The focus will be on helping customers apply the technology to more complex workflows and tasks, while linking it to existing systems and governance requirements.

The announcement reflects a broader issue facing large organisations that have explored AI but have yet to integrate it into routine work. Brennan said many customers are still trying to connect AI tools with internal systems, business processes and staff workflows in a way that produces measurable results.

That challenge has shaped Brennan's approach to AI projects. Rather than treating AI as a separate program, it is concentrating on use cases tied to current business priorities, such as reducing manual work, improving information access and changing how teams complete tasks.

Dave Stevens, Founder and Managing Director of Brennan, said the partnership marked a significant step in the company's AI plans.

"The opportunity for our customers is to bring OpenAI's frontier technology together with Brennan's engineering, integration and managed innovation capability to solve real business problems and get solutions into production," Stevens said.

He said many organisations remained stuck between initial trials and practical deployment.

"Too many organisations are still working out how to move beyond AI pilots and experimentation. The challenge is identifying the right opportunities, integrating solutions into existing operations and delivering measurable business value.

"That's exactly why we created the Brennan Innovation Foundry. It gives organisations a repeatable way to capture ideas, assess their potential, develop solutions quickly and scale those that deliver real results," Stevens said.

Internal record

Brennan cited its own internal development work as evidence of the Foundry's role. Since April, supported by an internal Skills Marketplace, the Foundry has delivered more than 450 innovations for the company, ranging from smaller automations to six larger business systems.

Those systems include a company-wide platform designed to turn strategy into trackable actions, a product lifecycle management platform, and a new people system built to replace an existing SaaS-based human resource information system. Brennan said these projects showed the Foundry had been used to build core business platforms, rather than only standalone AI tools.

The OpenAI designation also gives Brennan a platform to expand AI work across sectors where infrastructure, security and operating requirements differ. Its role will combine AI engineering, systems integration and managed services with customers' operational needs.

Investment focus

Brennan plans further investment in AI engineering, skills development and customer solutions as it deepens work linked to OpenAI products. That investment is expected to sit alongside the Innovation Foundry as the company targets wider adoption among Australian organisations.

Stevens said the partner status reflects that strategy.

"Becoming an OpenAI Select Partner reinforces our commitment to helping Australian organisations move from discussing AI's potential to actually delivering on it," Stevens said.