Vudoo Stories

Australian Stories

Vudoo stories

Shoppable TV doubles toy sales as parents embrace seamless buying

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

By Melvin Hipolito • 4 min read • Tue, 9th Sep 2025

Customer Experience

Australian marketers boost budgets as commerce media reshapes ads

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

By Melania Watson • 4 min read • Thu, 12th Jun 2025

Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025

Marketing Technologies

Val Morgan Digital partners with Vudoo to enhance commerce

Val Morgan Digital has teamed up with Vudoo to enhance its media offerings, enabling shoppable content experiences for an audience of 9.1 million.

By Imee Dequito • 3 min read • Tue, 22nd Oct 2024

Customer Experience

KINESSO Commerce & Vudoo partner to launch ShopNow solution

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

By Melania Watson • 3 min read • Tue, 23rd Jul 2024

Software-as-a-Service

Vudoo partners with UTS to develop an AI recommendation engine

The project aims to understand better how customers interact with videos and develop strategies to unlock the value of data in Google's BigQuery data warehouse.

By Gaurav Sharma • 3 min read • Wed, 13th Sep 2023

Global Stories

Vudoo stories

Customer Experience

SeenThis & Vudoo team up to power shoppable video ads

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026

Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026

Marketing Technologies

Three hard truths about being a woman in tech

Women are entering tech in greater numbers, but real power lies in shaping revenue, strategy and growth, not just filling headcount targets.

By Sarah Lawson Johnston • 4 min read • Thu, 5th Mar 2026

Marketing Technologies

Mattel & Tubi launch shoppable TV ads with QR code tech

Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.

By Sean Mitchell • 3 min read • Wed, 4th Jun 2025

Digital Transformation

Vudoo appoints Paul Blackburn as Chief Strategy Officer

Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.

By Melvin Hipolito • 2 min read • Wed, 2nd Apr 2025

Customer Experience

Vudoo strengthens global strategy with key appointments

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

By Imee Dequito • 3 min read • Wed, 6th Nov 2024

Marketing Technologies

Vudoo appoints Drew Perry as Managing Director for APAC

Vudoo has appointed Drew Perry as Managing Director for Asia Pacific, marking a significant growth phase for the advertising commerce technology company.

By Imee Dequito • 3 min read • Thu, 10th Oct 2024

Marketing Technologies

Raj Chauhan named President for Americas at Vudoo

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

By Melania Watson • 3 min read • Wed, 4th Sep 2024

Gaming

Vudoo & Scroll Media partner to revolutionise digital ads

Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.

By Melania Watson • 3 min read • Fri, 16th Aug 2024

Marketing Technologies

Vudoo & News Corp Australia win Bronze at WARC Awards

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

By Sean Mitchell • 2 min read • Wed, 22nd May 2024

Unified Communications

Vudoo partners with AWS to revolutionise shoppable video tech

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

By Sean Mitchell • 2 min read • Mon, 20th May 2024

Marketing Technologies

Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

By Imee Dequito • 2 min read • Tue, 27th Feb 2024