Digital marketing Stories - Page 6

Australian Stories

Digital marketing stories

Start-up advances online marketing, boosted by $5M in funding

Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.

By Catherine Knowles • 3 min read • Tue, 7th Apr 2020

Small Business

Melbourne IT ups SMB marketing push with WME Group acquisition

Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.

By Heather Wright • 2 min read • Tue, 2nd May 2017

Global Stories

Digital marketing stories

Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019

Marketing Technologies

You're invited: Adobe Symposium 2019, Sydney

Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.

By Sara Barker • 2 min read • Wed, 24th Apr 2019

Marketing Technologies

How to avoid disappointment from SEO 'cowboys'

Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.

By Sara Barker • 4 min read • Wed, 24th Apr 2019

Marketing Technologies

Adobe opens up marketing opportunities with Roku

Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).

By Sara Barker • 3 min read • Wed, 27th Mar 2019

Marketing Technologies

Study finds many NZ business websites to be slow and self-obsessed

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

By Ashton Young • 4 min read • Wed, 30th Jan 2019

Marketing Technologies

Facebook ban serves as stern warning for marketing firms

Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.

By Sara Barker • 2 min read • Mon, 14th Jan 2019

Customer Experience

Hootsuite's five social trends marketers should take note of

These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.

By Sara Barker • 3 min read • Fri, 7th Dec 2018

Hybrid Cloud

One of world's largest hybrid cloud deployments makes huge savings

Snapdeal, India's largest online marketplace, has reported incredible savings from the use of their hybrid cloud platform.

By Ashton Young • 2 min read • Mon, 13th Feb 2017

Partner Programmes

The Instillery drives global growth with new COO

Fast-growing cloud service provider, The Instillery, appoints new COO, Jamie Wallis, to lead operations and global expansion.

By Sam Worthington • 2 min read • Wed, 9th Nov 2016

Internet of Things

Gartner: Many CEOs say Digital, but think E-business

Technology is crucial for business growth, but CEOs lack understanding of digital business, warns Gartner's CEO survey.

By Staff Writer • 2 min read • Thu, 24th Apr 2014

Social Media

Secrets to launching a successful side-business

Side-gigs, from blogging to web design, are key to thriving in today's economy. Discover how to leverage your skills and network for entrepreneurial success.

By Staff Writer • 4 min read • Wed, 8th Jan 2014