Customer engagement stories - Page 28

Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.

Apica's Ascent platform is now accessible on Oracle Cloud Marketplace, enhancing data pipeline management and offering new tools for Oracle Cloud Infrastructure users.

CallTower collaborates with Tollring to enhance Microsoft Teams with Analytics 365, promising improved call data insights, team performance, and customer engagement.

A new report reveals CFOs and CIOs in ANZ are tightening collaborations to ensure technology investments deliver tangible business results.

Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.

Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

Contrarian advice for tech founders: avoid early capital raising, don't aim for unicorn status, embrace unscalable tasks, and ignore early awards.

Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.

Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.

CommBank's app now includes Travel Booking and car buying services as it aims to enhance digital engagement among its 8.5 million active users.

MoEngage launches a new platform in Australia, aimed at helping financial institutions tackle inefficiencies and deliver personalised customer experiences in real time.

Goodman Group names Giles Proctor as VP of Data Centres, leveraging his 25 years of expertise to enhance customer engagement and bolster global infrastructure.

KPMG Australia has been shortlisted in two categories for the 2024 Microsoft Partner of the Year Awards, celebrating its innovation in AI and nonprofit services.

Blue Connections IT has centralised its pre-sales team to enhance operations, ensuring customers receive consistent, comprehensive support and improved service.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.

Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.

Sendbird launches an AI chatbot for Shopify, powered by GPT-4o, enabling 4.6 million merchants to enhance customer interactions with no-code integration.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.