Customer engagement stories - Page 25

Kudosity has launched beta testing for Rich Communication Services in the Asia Pacific, inviting businesses to enhance customer engagement through innovative messaging.

Zendesk unveils its AI Dynamic Pricing Plan, enabling businesses to flexibly invest in AI and automation to meet evolving service needs.

New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.

Brightcove has launched its Marketing Studio for Sales, enabling global teams to create personalised video content seamlessly and efficiently.

PharmX and CH2 have expanded their partnership to enhance pharmacy engagement, introducing over 10,000 products and advanced analytics for Australia's healthcare sector.

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

8x8 has launched new AI-driven enhancements to its cloud platform, aiming to boost customer engagement and support over 50 languages for live chats.

Pixellot has announced a leadership change, with Alon Werber stepping down as CEO after nearly a decade, succeeding by Doron Gerstel.

Eagle Eye has teamed up with Neophyte.ai to revolutionise retail marketing, using real-time data to enhance customer engagement and insights.

Pattern has launched Pattern Recovery to help Australian brands recover up to AUD $6 million in missed revenue from their Amazon marketplace activities.

Sydney's SourseAI has partnered with Digitalk to help mobile virtual network operators launch and thrive using AI and flexible platform solutions.

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

Aflac has been awarded the 2024 CSO Award for its innovative Quackcess Granted authentication initiative, enhancing security and customer experience.

TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.

NICE has been named a Leader in the 2024 Gartner Magic Quadrant for Contact Centre as a Service, marking its tenth consecutive year in this position.

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

Xero has appointed Angad Soin as Managing Director for Australia and New Zealand, enhancing its strategic focus in the region while he retains his global role.

Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

Logpoint has named Frank Koelmel as its new Chief Revenue Officer, further solidifying its foothold in the European cybersecurity market.