Customer engagement stories - Page 26

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Switching to a subscription model is a great way to maximise revenue, provided you avoid these common obstacles.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DataStax has launched its AI Platform in collaboration with NVIDIA to accelerate AI development, claiming a 60% reduction in development time.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

A new study reveals that 70% of telecommunications firms are adopting generative AI, outpacing other sectors in investment and implementation.

Infosys and Microsoft are strengthening their partnership to enhance generative AI adoption globally, promising improved efficiency across several key sectors.

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

Twilio integrates OpenAI's Realtime API, allowing over 300,000 clients to enhance voice experiences using the multilingual, multimodal GPT-4o model.

Rob Waite discusses Wasabi's growth strategy, robust cloud security, and customer success, highlighting its straightforward pricing model and expanding brand presence.

Australian brands, including July and Hey Bud, are experiencing remarkable growth by adopting Attentive's mobile marketing, leading to a 125% revenue rise.

LearnUpon achieves certified integration as a HubSpot App Partner, becoming one of the first LMS platforms to join the prestigious program, enhancing customer training automation.

As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.

Cevo has reached AWS Premier Tier Partner status, highlighting its expertise in cloud solutions, and launched the Cevo AI Studio to accelerate AI adoption for businesses.

New HubSpot research reveals rising costs and AI lag as top challenges for Australian businesses, prompting platform updates to bolster efficiency and customer engagement.

Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.

Ecommerce businesses can achieve personalisation ethically with intelligent popups, quiz funnels for abandoned carts, and dynamic product blocks.

Chronos Agency teams up with HubSpot to expand services in ANZ, marking a significant growth into new industries beyond ecommerce and boosting regional presence.