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Creative Technologies stories - Page 4

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Experts warn: SEO alone is no longer enough for online visibility

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AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.
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D-Link launches 14-in-1 Thunderbolt 4 dock for laptops

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D-Link's new DUF-E01 adds 14 ports, three-screen support and 60W charging to Thunderbolt 4 laptops for a cleaner desk setup.
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Game review: MLB The Show 26 (PS5)

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sony
MLB The Show 26 delivers polished baseball action, but stale visuals, missing March to October and a thin World Baseball Classic rollout disappoint.
Intel

Intel launches Core Ultra Series 3 AI gaming laptops

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gaming
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semiconductors
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endpoint protection
Intel backs thin-and-light AI laptops with Core Ultra Series 3 chips, touting stronger gaming performance, local chatbot support and longer battery life.
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AI Personality awards launch with USD $90,000 prize

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genai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
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Global handheld smart camera shipments jump 83% in 2025

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IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
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Dreame teams up with Sydney Swans in Australia push

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smart home
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partner programmes
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afl
Dreame deepens its Australian push with Sydney Swans deal as the consumer tech brand seeks wider reach beyond home cleaning products.
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Meliora buys Backchat Media to expand into New Zealand

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saas
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digital transformation
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partner programmes
Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.
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Construction claims are shaped before disputes begin

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devops
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digital transformation
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apm
Construction claims are often won or lost on everyday site records, yet most digital tools still prioritise delivery over evidential strength.
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WordPress.com adds AI write tools for site control

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digital transformation
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ecm
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martech
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
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Prophet bolsters Australian team with two key hires

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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Haekal

Adapting to change: How SEO specialists can leverage Google's generative AI update

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digital transformation
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martech
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genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
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Arduino, Qualcomm launch Hackster contest for UNO Q

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gaming
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robots
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iot security
Arduino and Qualcomm launch a global Hackster contest around the new AI-focused UNO Q board, giving away 300 units to developers.
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Adobe adds custom models to Firefly in public beta

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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
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Game review: Resident Evil Requiem (PC)

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gaming
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digital entertainment
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survival-horror
Resident Evil Requiem expertly fuses classic survival horror with modern action flourishes, delivering a gripping, gore-soaked return to form.
Haekal

The pros and cons of AI in content generation: all you need to know

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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
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Launchd buys WeAreTENZING to boost ANZ creator reach

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martech
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marketing
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social media
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
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Trust as a measurable asset for CMOs in the age of AI

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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
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Why brand visibility is the most critical metric in today's AI-driven world

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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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iHeartMedia & Global Gaming League forge audio pact

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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.