ChannelLife Australia - Industry insider news for technology resellers

Creative Technologies stories - Page 3

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Has AAA gaming left portable too late?

This month
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gaming
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network infrastructure
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edge computing
GTA 6's switch away from Nintendo Switch 2 at launch underlines a wider shift as studios rethink portable play, exclusives and hybrid gaming.
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8x8 wins Gold for Engage at New York design awards

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digital transformation
8x8's Engage platform has won Gold at the NY Product Design Awards, with judges praising its unified workspace for customer-facing staff.
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G2A partners with epay on gaming gift cards marketplace

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gaming
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crypto
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fintech
G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.
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Shoppers turn against AI social content, survey finds

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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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Thryv urges small businesses to boost AI search visibility

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digital transformation
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cx
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martech
Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.
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PayPal brings payment links to Canva's 265 million

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saas
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digital transformation
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fintech
PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
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Optimizely training sparks surge in marketing AI agents

This month
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Game review: Death Stranding 2: On the Beach (PC)

This month
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gaming
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digital entertainment
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steam
Death Stranding 2: On the Beach lands on PC with ultrawide support, unlocked framerates and slick visuals, but remains an odd, divisive journey.
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Hands-on review: Apple AirPods Max 2 refined upgrade

This month
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wearables
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digital entertainment
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headphones
Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.
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Levanta acquires Perch+ to expand Amazon marketplace

This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
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Optimizely named Gartner leader for ninth year running

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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
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Gigabyte unveils dark wood AM5 motherboard for gamers

This month
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gaming
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digital entertainment
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hybrid & remote work
Gigabyte adds dark wood styling to its premium AM5 motherboard line, pairing the X870E AERO X3D Dark Wood with Ryzen support and Wi-Fi 7.
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Microsoft launches three new MAI AI models for Foundry

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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
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Game review: Super Mario Bros. Wonder + Meetup in Bellabel Park (Switch 2)

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gaming
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digital entertainment
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nintendo
Nintendo's Switch 2 re-release of Super Mario Bros. Wonder adds Bellabel Park, tougher boss fights and slick 4K visuals for fans.
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Intel releases neural texture compression SDK for game devs

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gaming
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digital entertainment
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intel
Intel launches neural texture compression SDK to help game developers cut texture storage and memory use, with up to 17x savings.
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Meep-morp launches Resolve workflow tool for editors

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rpa
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social media
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digital media
Meep-morp unveils Resolve workflow software to automate exports, tagging and uploads, aiming to cut post-production delays for professional editors.
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Animoca Brands launches AliBAE with CHECK bounty rewards

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gaming
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crypto
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blockchain
Animoca Brands unveils AliBAE AI creator platform with 100,000 CHECK in bounty rewards and Alibaba's Qwen models.
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Garney adopts Hyland for SAP SuccessFactors in HR shift

Last month
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document management
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digital transformation
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ecm
Garney deepens Hyland tie-up to unify HR records in SAP SuccessFactors, aiming to cut manual work and bolster automation across its US operations.
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Studio LDN wins healthcare briefs from Medcast & Hola

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cx
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martech
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ai
Studio LDN lands healthcare work from Medcast, Hola Health and a global device group as it expands into brand, UX and AI-led design.
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Wizards of the Coast unveils dark Dungeons & Dragons game

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gaming
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digital entertainment
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console gaming
Wizards of the Coast and Invoke Studios announce WARLOCK, a dark fantasy Dungeons & Dragons action-adventure for PC, PS5 and Xbox due in 2027.