Content Creation stories - Page 3

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.

Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.

Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.

Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

Logitech's G325 Lightspeed headset offers low-latency wireless, immersive audio and all-day comfort in a sleek, lightweight design.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.