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Industry insider news for Australia's technology resellers

Channel marketing news stories

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Channel Program update
Park Place Technologies launches new partner programme
Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place’s global service network.
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Partner Programme
Epson Aus overhauls partner programme
Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.
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Managed Services
Ingram’s CloudBlue launches platform to streamline go-to-market
Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.
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Cloud
Citrix appoints new VP of worldwide channel sales & ecosystem
Bronwyn Hastings be responsible for Citrix’s global partner sales, go-to-market partner programs and partner marketing for all Citrix products.
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Recruitment
New face at Nutanix as it ramps up APJ expansion
Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan. 
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SAP
ServiceNow names new A/NZ channel exec
Matt Bolton joins ServiceNow as A/NZ alliance and channels ecosystem senior director.
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Cloud Security
Cloud security changing security channel partner model - Zscaler
Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.
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Channel rewards
Game on: Injecting retro fun back into channel promotions
Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.
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Cybersecurity
Flashpoint global channel strategy seeing dividends
The company’s channel-driven revenue has also grown more than 200% since it signed its first partner in 2015.
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Analytics
Global Synnex AU and Marketo distribution partnership forged
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
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Gartner
Gartner’s 7 steps for agile marketing
“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”
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Marketing
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
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Channel ecosystem
FireEye extends ANZ channel ecosystem
FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.