Channel marketing stories
Park Place Technologies launches new partner programme
Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place’s global service network.
Epson Aus overhauls partner programme
Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.
Ingram’s CloudBlue launches platform to streamline go-to-market
Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.
Citrix appoints new VP of worldwide channel sales & ecosystem
Bronwyn Hastings be responsible for Citrix’s global partner sales, go-to-market partner programs and partner marketing for all Citrix products.
New face at Nutanix as it ramps up APJ expansion
Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.
ServiceNow names new A/NZ channel exec
Matt Bolton joins ServiceNow as A/NZ alliance and channels ecosystem senior director.
Cloud security changing security channel partner model - Zscaler
Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.
Game on: Injecting retro fun back into channel promotions
Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.
Flashpoint global channel strategy seeing dividends
The company’s channel-driven revenue has also grown more than 200% since it signed its first partner in 2015.
Global Synnex AU and Marketo distribution partnership forged
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
Gartner’s 7 steps for agile marketing
“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
FireEye extends ANZ channel ecosystem
FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.