Channel marketing news stories

Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place’s global service network.

Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.

Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.

Bronwyn Hastings be responsible for Citrix’s global partner sales, go-to-market partner programs and partner marketing for all Citrix products.

Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan. 

Matt Bolton joins ServiceNow as A/NZ alliance and channels ecosystem senior director.

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

The company’s channel-driven revenue has also grown more than 200% since it signed its first partner in 2015.

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.