TCL unveils Australian Christmas guide for premium TVs
Tue, 10th Nov 2026 (Today)
TCL has released an Australian Christmas gift guide built around its premium televisions and home audio products. It centres on three Mini LED TV series and one Dolby Atmos soundbar.
The line-up covers screen sizes from 55 inches to 98 inches, with prices ranging from AUD $899 to AUD $14,999, placing the products at the premium end of the home entertainment market for the holiday shopping period.
The most expensive model is the X11L SQD-Mini LED TV, listed in 98-inch, 85-inch and 75-inch versions at AUD $14,999, AUD $10,999 and AUD $7,999 respectively. The 85-inch and 98-inch models reach up to 10,000 nits in HDR brightness.
The X11L includes TCL's SQD-Mini LED display technology, Bang & Olufsen audio and Google Gemini integration. It is aimed at households seeking a large-screen setup for films, sport and connected home controls.
The C8L SQD-Mini LED TV sits below the X11L in the range. It is priced at AUD $9,999 for the 98-inch model, AUD $4,999 for the 85-inch, AUD $3,999 for the 75-inch and AUD $2,999 for the 65-inch.
The 98-inch C8L reaches up to 6,000 nits of peak brightness and includes as many as 4,032 dimming zones. It also uses TCL's WHVA 2.0 Ultra Panel, alongside Bang & Olufsen audio and Google Gemini features.
The third television in the guide is the C7L SQD-Mini LED TV, positioned as a lower-priced option within TCL's Mini LED portfolio. Prices start at AUD $1,795 for the 55-inch version, rising to AUD $2,495 for 65 inches, AUD $3,295 for 75 inches, AUD $4,295 for 85 inches and AUD $7,999 for 98 inches.
The 98-inch C7L offers up to 3,000 nits of peak brightness and a 144Hz refresh rate. The largest version also includes up to 2,176 dimming zones and uses TCL's HVA 2.0 Pro Panel.
Audio focus
Alongside the televisions, TCL has highlighted the Q85H 7.1.4-channel Dolby Atmos soundbar at a recommended retail price of AUD $899. According to TCL, it includes 860W of total output, four up-firing speakers and a wireless subwoofer.
The soundbar supports Dolby Atmos and DTS:X and includes AI Sonic Auto Room Calibration. It also features dialogue controls designed to improve speech clarity during film and television viewing.
Premium segment
The guide underlines TCL's push into larger-screen and higher-priced consumer electronics, where brightness, audio branding and smart software have become key selling points. Features such as Mini LED backlighting, integrated voice tools and specialist audio partnerships are now common points of differentiation in television retail.
Pricing across the line-up shows how sharply costs rise at the top end of the category. The jump from mid-range large-screen models to flagship 98-inch sets runs into several thousand Australian dollars, reflecting both size and more advanced display specifications.
The Australian range also highlights the growing role of artificial intelligence services in televisions marketed as living room hubs. TCL has attached Google Gemini to all three TV lines in the guide for content discovery, information requests and smart home management.
Audio is another prominent part of the sales pitch. Bang & Olufsen branding appears across the television models in the gift guide, while the standalone Q85H soundbar is positioned as an add-on for buyers who want a separate surround sound setup.
Across the full selection, the widest pricing spread appears in TCL's TV portfolio rather than its audio products. The entry point is the 55-inch C7L at AUD $1,795, while the top end is the 98-inch X11L at AUD $14,999.
For retailers and manufacturers, that spread reflects a strategy of covering several tiers of discretionary spending during a key seasonal sales window. TCL's guide emphasises large-format screens, high brightness claims and cinema-style sound in an effort to capture buyers trading up their home entertainment setups.
The products listed are the X11L in 75-inch, 85-inch and 98-inch versions; the C8L in 65-inch, 75-inch, 85-inch and 98-inch versions; the C7L in 55-inch, 65-inch, 75-inch, 85-inch and 98-inch versions; and the Q85H soundbar at AUD $899.