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New, stylish microbuds from Aussie success story

By Ben Moore
Mon 14 Oct 2019
FYI, this story is more than a year old

Australian audio company BlueAnt is releasing its next-generation Pump Air 2 True Wireless Microbuds.

Weighing four grams, the Pump Air 2 are one of the world’s smallest and lightest true wireless microbuds. 

The sweatproof microbuds come with seven Comfortseal ear tips to ensure correct fit. 

At $169.95, Pump Air 2 offer 15 hours of HD Audio playback using the micro-charging case.

“People should never settle when it comes to sound and style which is why we designed the Pump Air 2,” says BlueAnt Wireless CEO and founder Taisen Maddern.

With global sales approaching 8.5 million products, BlueAnt believes in creating an immersive, stylish listening experience that can withstand the rigours of an active lifestyle.

Other features: 

  • 6mm drivers for HD audio and bass
  • Noise-isolating design
  • One-touch controls and stereo phone calling with Siri/Google Assistant Integration
  • Three colour options: Black, White and Black Rose Gold
  • The rapid-charge case can fully charge the microbuds within an hour, while just 20 minutes provides an hour of playback
  • From fully charged, listeners can achieve four hours continuous playback at 75% volume
  • Switch on and start connecting to the paired device once removed from the charging case
  • Bluetooth 5.0

An Australian technology success story, BlueAnt – based in Melbourne – designs and tests products at its state-of-the-art R&D facility. 

With more than 16 years’ experience and over 8.5m products sold globally, BlueAnt’s products punch above their weight and provide incredible sound at an affordable price.

“We’ve never compromised when it comes to sound, and as a result we can deliver the full, immersive listening experience customers demand from their audio equipment at a price point that represents great value for money,” said Maddern.

BlueAnt’s secret sauce is in the know-how and genuine can-do attitude of their small but highly skilled and passionate team; leveraging these qualities and a laser-focus on the product and sound has enabled BlueAnt to launch the Pump Air 2 for only $169.95.

Customers can expect to pay north of $250 for products of comparable features and design.

Available from October 14, 2019, the Pump Air 2 come at a time when smart earbuds are taking the consumer market by storm.

Global wearable device shipments grew 85.2% in the second quarter of 2019 (2Q19) as shipments totalled 67.7 million units according to recent data from IDC’s Worldwide Quarterly Wearable Device Tracker. 

Ear-worn devices (hearables) were among the fastest-growing categories, capturing 46.9% of the overall wearables market during the quarter, up from 24.8% a year ago. 

Driving that growth was a slew of new products and consumers who purchased their second wearable, a hearable, to use in parallel with existing watches or wrist bands.

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