02 Jun 2021
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Dicker Data signs distribution agreement with UC provider Jabra

By Catherine Knowles

Dicker Data has signed a distribution agreement with unified communications (UC) provider Jabra, effective immediately.

Under the agreement Dicker Data will gain unrestricted access to the entire Jabra product portfolio which includes headsets, speakerphones, video conferencing and unified communications.

Dicker Data’s dedicated Professional AV division was launched in 2019 and has since become one of the company’s fastest growing segments.

The company has partnered with collaboration platform providers including Microsoft, Cisco and Zoom to provide its partner network with access to different technology solutions.

The next evolution in the collaboration platform journey is in enabling physical meeting spaces, Dicker Data states.

The Jabra video and room systems are certified by Microsoft and Zoom, which ensures solutions partners are deploying carry the backing of the collaboration platform providers, the company states.

On the announcement, Dicker Data Limited chairman and CEO David Dicker says, “I’m pleased to welcome Jabra to the Dicker Data line-up.

"We’re focused on providing our reseller partners with the access to the world’s leading vendors in each technology segment we represent, and Jabra is an ideal extension of our presence the UC and Professional AV markets, both of which have seen strong growth over the last 12 months.”

Commenting on the growing demand for UC solutions, Dicker Data Limited chief operating officer Vlad Mitnovetski says, “With the Australian workforce divided between home and office environments, arming people with the correct technology and enabling meeting rooms with the appropriate solutions to facilitate intercompany and outbound communication, regardless of a worker’s location, is key.

"Our goal is to help our channel partners attach a headset to every device they sell, to not only increase their profitability, but to also deliver a superior employee experience for their customers.

"Jabra’s technology is at the forefront of user experience and is a strategic pillar in bridging the gap between remote workers and their office-bound counterparts.”

Dicker Data will work closely with Jabra to help its partners capitalise on work from home movement, according to a statement from the company.

Dicker Data Limited head of AV Andrew Upshon says, “There are thousands of Australian remote workers joining virtual meetings each day without a headset or speakerphone solution for their device.

"Without the right technology, virtual meetings can be easily interrupted by background noise and poor sound quality.

"We’re proactively educating our partners on how these simple issues can be avoided with the right UC solution from Jabra.”

Jabra A/NZ managing director David Piggott says, “Employers are increasingly looking at how to drive flexibility into the workplace allowing those in the office, those working from home or even the coffee shop to have an equal voice.

"This acceleration in flexible working practices has driven extraordinary demand for Jabra’s professional headsets and video solutions as they deliver the ability to concentrate and collaborate in all environments.”

Piggott says the partnership is a natural fit considering Dicker Data's existing portfolio. 

He says, “Dicker Data have intelligently developed their portfolio to deliver complete UC, CC and Video solutions to the partner community and are extremely well placed to help accelerate Jabra’s growth in Australia.

"David and Vlad have built a team whose focus on service excellence is unparalleled in the marketplace, it matches the DNA of Jabra and compliments our vision perfectly.

"Jabra‘s mission is to be the chosen brand for intelligent audio and video solutions will only be enhanced by the approach that Dicker and Jabra share. I am very excited about the opportunity we have together to grow the market in Australia."

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