Decision Inc. acquires ProQuest to enhance AI & Salesforce

Decision Inc. has acquired Australian company ProQuest Consulting, an established partner with Salesforce.

Integrating ProQuest's team into Decision Inc. Australia will strengthen the consultancy's offerings while allowing teams from both companies to hone their capabilities and provide enhanced solutions to their clients.

Nicholas Bell, Group CEO of Decision Inc., approved ProQuest's past achievements: "Over the past 13 years, ProQuest has proven its commitment to innovation and customer success. They're recognised not only for the quality of their solutions but for a customer experience that stands out in the market; clients feel listened to, understood, and supported with solutions that match their needs and empower them to achieve the highest performance."

The acquisition will enable both firms to combine their respective strengths. Bell adds, "By combining ProQuest's Salesforce expertise with our strengths in Artificial Intelligence (AI) and data, we'll set new standards of excellence in delivering impactful technology solutions."

The execution of this acquisition will see ProQuest's team integrated into Decision Inc. Australia, with key leaders from ProQuest joining the Australian Executive Committee (Exco). Both companies' employees will have new avenues for skill development, expanding their ability to offer comprehensive and integrated client solutions. ProQuest's dedication to Salesforce will remain a consistent focus.

Discussing the alignment between the companies, Bell noted, "ProQuest's client-focused approach aligns with our values at Decision Inc. By combining ProQuest's Salesforce expertise with our strengths in Artificial Intelligence (AI) and data, we'll set new standards of excellence in delivering impactful technology solutions to our clients. The introduction of the team will increase the Decision Inc."

"Australia's business is over 65 people locally, and the Decision Inc. business is increasing to just under 400 people." ProQuest clients will experience a smooth transition, with services continuing uninterrupted.

Aymeric Zito will continue to lead ProQuest Consulting as Managing Director alongside Clive Roberts, who will maintain his role as Sales Director.

On the merger, Aymeric Zito noted, "Decision Inc. is renowned for its expertise in data strategy, management, and AI. Their impressive portfolio of enterprise and government clients, combined with strong capabilities in AI, perfectly complements our Salesforce strengths. Together, we're positioned to lead digital transformation, empowering organisations across the region to harness the full power of Salesforce, data, and AI."

The acquisition of ProQuest Consulting by Decision Inc. strengthens both companies' capabilities in Salesforce, AI, and data management, positioning them to lead digital transformation efforts. This merger combines ProQuest's Salesforce expertise with Decision Inc.'s AI and data strengths, offering clients enhanced solutions and continued service. The integration provides growth opportunities for employees while expanding the firms' collective impact in the market.