Customer experience stories

Adobe has announced new B2B-focused innovations for Adobe Experience Cloud, designed to empower B2B brands to create long-term relationships and deliver impactful customer experiences.>>

In a move that aligns Avaya's services, partners and developers on a global scale, the new ecosystem is designed to help enterprises build better experiences for employees and customers.>>

A card-linked loyalty program can help retailers and service providers take their e-commerce to the next level in several ways.>>

Genesys has launched BeyondCX, an eLearning program designed to help contact centre employees and supervisors learn soft skills to better deliver empathetic, personalised experiences.>>

Reaching new levels of customer-centricity is only possible through becoming increasingly data-driven.>>

Applying technology allows banks to anticipate their customer needs, create value and exceed customer expectations. >>

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.>>

Taking a genuinely digital-first approach to CX means organisations must understand how customers access services and how they are supported.>>

A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.>>

“Building on the company’s plans to significantly grow its local operations, Qualtrics has established a dedicated Public Sector business unit in A/NZ.">>

For many organisations that pride themselves on customer experience (CX), their contact centre and telephony environment is not flexible enough or feature-rich to adapt effectively.  >>

SourseAI’s AI platform Sourse will enable Devoli customers to more effectively adopt machine learning, including real-time data on the New Zealand retail telco market covering broadband and mobile market insights.>>

While many businesses talk about being customer-centric, a shockingly high number simply aren’t equipped to have their customers truly front and centre.>>

Digital transformation will continue to morph and steer CIO’s priorities in new and different directions, writes Sitecore chief operating officer for APJ Steve Hawkes.>>

A new study reveals a sharp divide in the digital strategies of better-performing companies (leaders) versus followers.>>

The SAS CDP is designed to help brands collect, analyse and activate first-party data in real time, embedding insights into customer-facing systems to create value in consumer engagement and business models.>>

Following Contentsquare’s acquisition of Hotjar, the companies will jointly serve the global market end-to-end, with the intention of enabling businesses to deliver better digital experiences to customers.>>

Those who get it wrong, even just once, could see more than half of their customers leave forever.>>

Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey. >>

The COVID-19 pandemic has enhanced customer expectations, and interactions must be built on a solid digital strategy, writes Empired head of digital Kevin Miller.>>

Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.>>

A recent Forrester analysis has found that WSO2's Identity Server solution can accelerate time-to-market, ROI and productivity. >>

The raise is intended to capitalise on trends accelerated by COVID-19, including the rapid adoption of messaging by consumers and 24/7 online shopping.>>

Twillio believes software developers are the key to creating a differentiated customer experience. >>