Wildstone Stories

Australian Stories

Wildstone stories

Wildstone to digitise Sydney Olympic Park billboards

The upgrade will expand ad inventory across the precinct as all seven static sites are turned into digital screens under a AUD $4 million plan.

By Sofiah Nichole Salivio • 3 min read • Last week

oOh!media

Wildstone enters Sydney with key Cremorne billboard buy

Wildstone makes its Sydney debut with a landmark Cremorne digital billboard buy, marking its biggest single-site deal in Australia yet.

By Kaleah Salmon • 3 min read • Wed, 18th Mar 2026

Marketing Technologies

Wildstone expands Australian team amid digital billboard growth

Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.

By Catherine Knowles • 4 min read • Fri, 23rd May 2025

Expansion

Wildstone targets Australian $1.07 billion OOH market

Wildstone is set to break into Australia's $1.07 billion OOH advertising market, appointing industry veteran Noel Cook to lead the expansion drive.

By Shannon Williams • 3 min read • Thu, 30th May 2024

Global Stories

Wildstone stories

Smart Cities

Wandsworth digital billboard gets luxury-ready revamp

BackLite and Wildstone unveil a revamped Wandsworth digital billboard, targeting luxury brands amid rising UK premium ad spend.

By Sofiah Nichole Salivio • 4 min read • Fri, 13th Mar 2026

Digital Signage

Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards

Wildstone teams up with oOh!media and Gawk Outdoor to manage advertising on 52 billboards across regional Victoria, marking its first Australian acquisition.

By Catherine Knowles • 3 min read • Fri, 30th May 2025

Marketing Technologies

Wildstone acquires Total Outdoor Media's billboards in VIC

Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.

By Catherine Knowles • 2 min read • Fri, 28th Mar 2025

Chief Financial Officer

Wildstone names Stuart Smith as new Chief Financial Officer

Wildstone has appointed Stuart Smith as its new Chief Financial Officer to oversee financial activities amid its international expansion efforts.

By Imee Dequito • 2 min read • Wed, 11th Dec 2024

Expansion

Wildstone appoints key executives for Australian market expansion

Wildstone, Europe's outdoor media giant, expands into Australia, appointing Mitch Cook as Commercial Director and Amber Burbidge as Commercial Executive.

By Imee Dequito • 3 min read • Tue, 6th Aug 2024