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Australian Stories

TikTok stories

Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • Last week
Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month
Australian shoppers wary of social commerce security
Data Protection

Australian shoppers wary of social commerce security

Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.

By Sean Mitchell • 3 min read • Last month
Commerce unveils AI-led eCommerce & payments updates
Digital Transformation

Commerce unveils AI-led eCommerce & payments updates

Merchants are set to gain faster checkout, broader payment options and AI shopping tools as Commerce expands its platform updates.

By Sofiah Nichole Salivio • 4 min read • Last month
Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Thu, 30th Apr 2026
Australians warned over social media clues aiding scammers
Data Protection

Australians warned over social media clues aiding scammers

Public profile details are helping criminals guess passwords and impersonate contacts, with 55% of Australians reusing the same password.

By Sofiah Nichole Salivio • 3 min read • Wed, 22nd Apr 2026

Global Stories

TikTok stories

TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month
eYou opens public app as users distrust social media
Data Protection

eYou opens public app as users distrust social media

Concerns over misinformation and manipulation are creating an opening for eYou, which is now available worldwide on iOS and Android.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Celebrity stalkerware leak exposes private messages online
Storage

Celebrity stalkerware leak exposes private messages online

A misconfigured database left 86,859 images and private chats from a prominent European celebrity’s device open to anyone online.

By Mark Tarre • 4 min read • Last month
DoubleVerify wins TikTok video viewability accreditation
Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
Innovid launches Hypermode for faster social ad execution
DevOps

Innovid launches Hypermode for faster social ad execution

Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Tue, 21st Apr 2026
Constant Contact & Canva expand integration for small firms
Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026

Stories from Other Regions

TikTok stories

ZURU cuts product development to five months with AI
Manufacturing

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • Last month
Visa, TikTok roll out UK debit card for LIVE creators
Fintech

Visa, TikTok roll out UK debit card for LIVE creators

The card aims to ease cash-flow strain for UK creators facing irregular payouts and delayed access to earnings from live streams.

By Karen Joy Bacudo • 4 min read • Wed, 22nd Apr 2026
Deepfake report finds US & X lead global incidents
Surveillance

Deepfake report finds US & X lead global incidents

The United States and X dominate deepfake spread, with a new report linking 46.9% of cases to the US and most incidents to social media.

By Shannon Williams • 3 min read • Tue, 14th Apr 2026
Sprinklr adds AI copilots & controls in Spring '26 update
Unified Communications

Sprinklr adds AI copilots & controls in Spring '26 update

Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.

By Sean Mitchell • 4 min read • Wed, 8th Apr 2026