Opinion stories - Page 4

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

MCPs are emerging as the governed layer that lets AI agents reason across enterprise systems, reducing brittle integrations and easing security risks.

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

Australian businesses are set to boost AI spending in FY2027, but experts warn autonomous agents need strict controls to avoid legal and reputational risk.

Chatbots are easy to sell, but businesses seeking real AI gains should be looking at systems intelligence, says an expert.

Modern firms want security partners who can integrate technology, human response and scalable services without disrupting day-to-day operations.

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Outdoor living boom drives homeowners to shield pricey tables and seating from sun, rain and dust, curbing repairs and replacements.

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.

Data quality gives banks a scalable route to digital trust, cutting fraud and false positives while speeding onboarding, KYB and AI-driven checks.

AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.

Smarter hosting choices are becoming a key edge for Australian online retailers, as speed, stability and scalability shape sales and customer trust.

AI adoption's next phase hinges on data foundations, with enterprises needing real-time pipelines, governance and portability to scale safely.

AI is boosting developer output, but Australian firms are finding the bigger challenge is joining up fragmented tools, data and governance.

Australia's Big Four loan scandal highlights how process intelligence can expose ghost paths, bypassed checks and hidden fraud networks.

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Apograph's £60-a-month firewall plan helps clients dodge emergency refresh costs, cut downtime and strengthen security across 1,500 endpoints.

AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.

Woolworths and Google push AI shopping agents into retail as loyalty schemes face a real-time test in the emerging agentic commerce era.