Michiel Schipperus stories

Michiel Schipperus is an insightful author who explores the intersection of technology and business, particularly focusing on the impact of AI in the B2B landscape. His recent story about Sana highlights the innovative use of AI-driven recommendations, showcasing how companies can leverage historical data to enhance their buying processes.

By delving into Schipperus' work, readers can gain a deeper understanding of how AI technologies are transforming traditional business models. His exploration of B2B web stores and personalized recommendations provides valuable lessons on the importance of integrating advanced technologies to meet evolving customer needs.