FujiFilm Stories

Australian Stories

FujiFilm stories

Fujifilm Australia launches wide-angle cinema zoom lens

Filmmakers gain an ultra-wide option for the GFX ETERNA 55, with a matched lens swap setup aimed at faster large-format production.

By Sofiah Nichole Salivio • 4 min read • Today

Document Management

Fujifilm Business Innovation Australia names Nagata

The change signals a push towards recurring software and IT revenue as the company expands beyond printers and copiers in Australia.

By Mark Tarre • 3 min read • Wed, 22nd Apr 2026

Instagram

Fujifilm brings House of Photography pop-up to Melbourne

Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.

By Mark Tarre • 4 min read • Thu, 26th Feb 2026

Disaster Recovery

Fujifilm unveils SX400 long-range camera for security

Fujifilm unveils SX400 long-range surveillance camera with 32x zoom and bright F2.8 lens, promising compact, low-light security imaging.

By Mark Tarre • 3 min read • Fri, 16th Jan 2026

FujiFilm

Fujifilm unveils GFX ETERNA 55 & first GF power zoom lens

Fujifilm Australia has launched the GFX ETERNA 55 large format cinema camera and its first GF power zoom lens, enhancing filmmaking with 102MP and smooth zoom.

By Kaleah Salmon • 5 min read • Tue, 16th Sep 2025

Film

Fujifilm Australia unveils retro-inspired digital camera

Fujifilm Australia launches the retro-inspired X half digital camera, blending classic film features with modern digital tech for AUD $1,349 in June 2025.

By Jed Nykolle Harme • 4 min read • Wed, 28th May 2025

Digital Transformation

Fujifilm rebrands to boost digital services in Australia

FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.

By Kaleah Salmon • 2 min read • Thu, 13th Mar 2025

FujiFilm

Fujifilm launches advanced binoculars with stabilisation

Fujifilm has unveiled its latest binoculars, the FUJINON TECHNO-STABISCOPE TS-L 16x40 and TS-L 20x40, featuring advanced image stabilisation for superior clarity.

By Kaleah Salmon • 2 min read • Mon, 20th Jan 2025

FujiFilm

Fujifilm unveils GFX ETERNA camera for 2025 release

Fujifilm has announced the GFX ETERNA, its first filmmaking camera, slated for a 2025 release, featuring groundbreaking imaging technology.

By Melania Watson • 2 min read • Thu, 14th Nov 2024

Global Stories

FujiFilm stories

Grants

Fujifilm reopens GFX Challenge Grant for Australia

The programme returns with nearly AUD $145,000 in funding for photographers and filmmakers in Australia and New Zealand as income pressure bites.

By Sean Mitchell • 4 min read • Last month

Marketing Technologies

Fujifilm unveils full Creator Summit lineup for Melbourne

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

By Sofiah Nichole Salivio • 4 min read • Thu, 12th Feb 2026

Digital Signage

Fujifilm launches 12,000-lumen 4K Z Series projector

Fujifilm unveils the 12,000-lumen 4K ZUH12000 projector, its first Z Series model with interchangeable lenses for flexible installations.

By Mark Tarre • 3 min read • Thu, 22nd Jan 2026

Human Capital Management

Michio Kondo named Fujifilm Australia Chief Executive Officer

Michio Kondo will become CEO of Fujifilm Australia in mid-2025, succeeding Richie Matoba and leading operations across Australia and New Zealand.

By Jed Nykolle Harme • 3 min read • Sat, 9th Aug 2025

FujiFilm

Fujifilm unveils X half camera inspired by vintage design

Fujifilm launches X half, a compact digital camera blending vintage half-frame design with modern features.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025

Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025

Stories from Other Regions

FujiFilm stories

Customer Experience

Fujifilm opens largest House of Photography in Auckland

Fujifilm turns Auckland headquarters into a photography hub with printing, workshops and exhibition space, its biggest such venue in the Southern Hemisphere.

By Sean Mitchell • 3 min read • Mon, 11th May 2026