Industry insider news for Australia's technology resellers
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Digital marketing
These search results are from across the Techday network of sites
01 Mar
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing isn’t easy.
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22 Dec
Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions
An informative look at incorporating Geofencing into your marketing plan
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17 Nov
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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04 Nov
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
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22 Oct
ANZ marketers have data and analytics challenges to overcome
Marketers across the region are facing a rapidly evolving growth mandate.
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27 Aug
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
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13 Jul
New services from SAS aim to help brands adapt to marketing disruption
The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.
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06 Jul
Unilever chooses Alibaba Cloud solutions to bring marketing game to new heights
“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”
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16 Jun
Acronis taps Steven McChesney as new CMO
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
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09 Jun
Datacom dives into cloud with Adobe
One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.
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05 Mar
How Turners Group modernised their marketing technologies
The stats behind the transformation of the corporations marketing department.
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16 Jan
HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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17 Dec
Seismic bolsters Asia Pacific team with several key hires
"We now have on board a team of proven leaders to foster stronger relationships with our APAC customers and partners.”
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07 Aug
Qualtrics aims to take 'guesswork' out of customer preferences
Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
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23 Jul
IBM digital marketing division named Acquia Select Partner
IBM iX can access cloud and open-source digital experience tools to help customers update their businesses and improve customer experiences.
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19 Jul
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
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04 Jul
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
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02 Jul
Stratacache opens a new Singapore warehouse and logistics centre
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
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28 Jun
Report reveals 'keys to success' for Kiwi companies
"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies."
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26 Jun
NBA and Unbnd announce an immersive content partnership
By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.
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25 Jun
HPE significantly expands channel investment
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
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06 Jun
Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
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29 May
New chief digital and technology officer for Kiwibank
“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."
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07 May
Australian online purchasing lags behind global counterparts
“Despite the increase in digital users, our research shows consumers don’t feel they have everything they need."
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