Digital Marketing stories

A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.More

Let’s face it, as a B2B tech company, marketing probably isn’t easy.More

An informative look at incorporating Geofencing into your marketing planMore

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem. More

National spent double on its Facebook marketing, and it wasn't enough.More

Marketers across the region are facing a rapidly evolving growth mandate.More

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.More

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.More

“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”More

The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.More

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.More

The stats behind the transformation of the corporations marketing department.More

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools. More

"We now have on board a team of proven leaders to foster stronger relationships with our APAC customers and partners.”More

Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.More

IBM iX can access cloud and open-source digital experience tools to help customers update their businesses and improve customer experiences. More

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.More

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”More

Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.More

"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies."More

By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.More

Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.More

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. More

“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."More