Digital Marketing stories

“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes Techday truly unmatched when it comes to event partnership.">>

"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”>>

A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.>>

Australian consumers’ online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.>>

A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.>>

Let’s face it, as a B2B tech company, marketing probably isn’t easy.>>

An informative look at incorporating Geofencing into your marketing plan>>

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem. >>

National spent double on its Facebook marketing, and it wasn't enough.>>

Marketers across the region are facing a rapidly evolving growth mandate.>>

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.>>

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.>>

“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”>>

The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.>>

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.>>

The stats behind the transformation of the corporations marketing department.>>

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools. >>

"We now have on board a team of proven leaders to foster stronger relationships with our APAC customers and partners.”>>

Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.>>

IBM iX can access cloud and open-source digital experience tools to help customers update their businesses and improve customer experiences. >>

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.>>

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”>>

Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.>>

"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies.">>