Digital Marketing news stories

The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.

SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 

Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.

Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.

Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.

Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.

Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID continues to drive SMEs to digital marketing globally.

“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes Techday truly unmatched when it comes to event partnership."

"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”

A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.

Australian consumers’ online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.

A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.

Let’s face it, as a B2B tech company, marketing probably isn’t easy.

An informative look at incorporating Geofencing into your marketing plan

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.

National spent double on its Facebook marketing, and it wasn't enough.

Marketers across the region are facing a rapidly evolving growth mandate.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.

“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”

The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.

The stats behind the transformation of the corporations marketing department.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.