Customer Journey stories - Page 11
8x8 unveils AI-driven enhancements to cloud platform
Tue, 12th Nov 2024
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uc
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cx
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martech
8x8 has launched new AI-driven enhancements to its cloud platform, aiming to boost customer engagement and support over 50 languages for live chats.
Winning customer loyalty is a marathon, not a sprint
Fri, 1st Nov 2024
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digital transformation
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fintech
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cx
As the race for customer loyalty intensifies, Australian and New Zealand banks must modernise rapidly to meet soaring digital expectations.
Three phases in the evolving Australian business conversation about resilience
Fri, 11th Oct 2024
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ransomware
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cx
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martech
Many Australian organisations can mark down 2024 as the year that IT resilience was elevated from a technology to a whole-of-business and whole-of-customer-journey conversation.
AI presents opportunities for SMBs, but demands careful execution
Wed, 9th Oct 2024
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digital transformation
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cx
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martech
Elise Balsillie of Thryv advises small businesses on integrating AI, highlighting data quality and the importance of balancing automation with human interaction.
How strategic customer experience technology implementation drives digital transformation success
Fri, 4th Oct 2024
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uc
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data analytics
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digital transformation
Strategically implemented customer experience tech is revolutionising digital transformation in Australia and New Zealand, driving efficiency and growth.
Certinia unveils Customer Success Cloud for seamless integration
Fri, 6th Sep 2024
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uc
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cx
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martech
Certinia has launched its Customer Success Cloud, integrating seamlessly with its existing Professional Services Cloud to enhance collaboration across departments.
MyState Bank modernises digital banking with Backbase platform
Mon, 26th Aug 2024
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crypto
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cx
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blockchain
MyState Bank launches a new digital banking platform, developed by Backbase, enhancing personal finance management and security features, to fuel growth.
Survey shows gaps in business' efforts to enhance CX
Wed, 7th Aug 2024
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crm
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uc
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cx
Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
How to optimize your brand's eCommerce site around key online shopping days
Wed, 17th Jul 2024
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data analytics
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cx
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martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
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digital transformation
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cx
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
Medallia named strong performer in Forrester Wave report
Tue, 25th Jun 2024
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cx
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martech
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ai
Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.
Zoho unveils capabilities to boost customer operations
Fri, 7th Jun 2024
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crm
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uc
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devops
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.
How AI will impact customer loyalty programs
Tue, 28th May 2024
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cx
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martech
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personalisation
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
AI seen as key to tackling customer churn in Australian firms
Fri, 24th May 2024
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uc
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data analytics
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cx
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
Harnessing Ververica Cloud for eCommerce success
Thu, 2nd May 2024
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cx
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martech
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digital footprint
Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise eCommerce and optimise user experience.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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uc
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cx
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
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cx
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martech
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cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.