ChannelLife Australia - Industry insider news for technology resellers

Customer Journey stories - Page 10

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Creating a lead generation flywheel with AI and data at the core

Fri, 4th Apr 2025
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
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LinkedIn upgrades Campaign Manager with new marketing tools

Fri, 28th Mar 2025
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cx
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martech
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linkedin
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
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Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
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Qualtrics unveils AI tools to boost customer experiences

Thu, 20th Mar 2025
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data analytics
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cx
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martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
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Unified commerce benchmark reveals retail success factors

Wed, 19th Mar 2025
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cx
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martech
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commerce systems
The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.
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Adobe & AWS join forces to enhance digital marketing

Wed, 19th Mar 2025
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hyperscale
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
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NICE unveils CXone Mpower Orchestrator for service AI

Wed, 19th Mar 2025
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uc
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cx
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martech
NICE has launched CXone Mpower Orchestrator, claiming it as the first solution for complete end-to-end automation in customer service via a single AI platform.
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Extreme Networks appoints Anisha Vaswani as new CICO

Thu, 13th Mar 2025
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saas
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cx
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martech
Extreme Networks has appointed Anisha Vaswani as its inaugural Chief Information and Customer Officer, aimed at aligning IT strategy with business growth.
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How GenAI is breaking down silos to reshape businesses

Wed, 26th Feb 2025
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crm
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digital transformation
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cx
GenAI is revolutionising businesses by dismantling data silos, enabling seamless integration and boosting efficiency across diverse operational systems.
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Petbarn introduces 'PetAds' media network for pet lovers

Thu, 20th Feb 2025
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cx
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martech
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marketing
Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.
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Unlocking the power of speech to humanise AI-driven customer experiences

Mon, 10th Feb 2025
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cx
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martech
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personalisation
Recent advancements in conversational AI are transforming customer experiences, as brands embrace AI to foster deeper relationships and enhance engagement.
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BillingPlatform named leader in Forrester's Q1 2025 report

Tue, 4th Feb 2025
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digital transformation
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cx
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martech
BillingPlatform has been named a Leader in Forrester's Q1 2025 report for Recurring Billing Solutions, scoring 5 out of 5 in 16 criteria.
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Remote goods fraud to rise, eCommerce losses to hit $10B

Fri, 31st Jan 2025
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biometrics
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cx
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martech
A study by Juniper Research predicts a global 18% rise in remote physical goods fraud by 2025, with losses reaching USD $10 billion, driven by advanced tactics.
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Sinch predicts AI & human synergy in customer service 2025

Thu, 19th Dec 2024
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
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Bureau raises USD $30m Series B amid soaring fraud costs

Thu, 19th Dec 2024
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gaming
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fintech
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cx
Bureau has raised USD $30 million in a Series B funding round, aiming to tackle the global fraud crisis, which costs USD $486 billion each year.
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Umbraco predicts key CMS trends for 2025 including AI focus

Tue, 17th Dec 2024
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
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8x8 sees 60% growth in new product sales for FY25 Q2

Wed, 27th Nov 2024
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uc
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digital transformation
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cx
8x8 has reported over 60% year-on-year growth in new product sales, attributed to the rising demand for its AI-powered customer experience solutions.
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HiTRUST focuses on balancing security with user experience

Fri, 22nd Nov 2024
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cx
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martech
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payment technologies
HiTRUST highlights the need for a balance between online security and user experience in digital payments, as businesses face increasing pressures in this sector.
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United Cellars wins at Asia eCommerce Awards 2024 for innovative CX

Fri, 22nd Nov 2024
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uc
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digital transformation
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cx
United Cellars has been honoured at the Asia eCommerce Awards 2024 for leveraging technology to enhance customer experiences with SmartOSC's support.
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Pega unveils new tools to aid legacy system modernisation

Wed, 20th Nov 2024
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digital transformation
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cx
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martech
Pegasystems has unveiled enhancements to its Pega GenAI Blueprint, aiming to expedite legacy systems' modernization and alleviate technical debt.