Adobe stories
Gap grows between AI adoption by Aussie brands & demand
Last week
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cx
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martech
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personalisation
A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.
Sinch reveals insights on 2024 Black Friday shopping trends
Last week
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cx
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martech
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whatsapp
Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.
Elastic wins AWS Global Generative AI Partner of 2024
This month
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hyperscale
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martech
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advanced persistent threat protection
Elastic has been honoured as the AWS Global Generative AI Infrastructure and Data Partner of the Year at the 2024 AWS Partner Awards, recognising innovation in AI.
Cyber Monday 2024 online sales surge to USD $13.3 billion
This month
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gaming
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data analytics
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martech
Adobe has announced that online spending soared to USD $13.3 billion during Cyber Monday 2024, reflecting a 7.3% rise from last year.
Adobe unveils trends shaping creativity with AI insights
This month
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martech
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genai
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ai
Adobe has unveiled its 2025 Creative Trends Forecast, spotlighting four vital trends reshaping the dynamic landscape of the creative industry.
Adobe names Lara Balazs as new chief marketing officer
This month
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martech
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partner programmes
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payment technologies
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
Adobe report: Australian digital services could save $12 billion
Last month
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digital transformation
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cx
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martech
Adobe's 2024 Digital Government Index highlights that enhancing digital services could save Australia $12 billion and improve access for citizens.
Hands-on review: Logitech MX Creative Console
Last month
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martech
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reviews
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cleantech
Logitech's MX Creative Console promises to enhance creativity and streamline workflows for professionals with its customisable features.
Santander appoints dentsu for global SME trade platform
Last month
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martech
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partner programmes
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cdp
Santander has appointed dentsu to enhance its international growth platform for SMEs, targeting 45 markets over the next five years.
Adobe launches Acrobat at reduced rate for nonprofits
Last month
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document management
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ecm
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martech
Adobe has launched Acrobat for Nonprofits, offering organisations access to its document management solutions at a significantly reduced rate of USD $15 per user annually.
Adobe partners with Adelaide Uni to transform student experience
Last month
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edutech
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digital transformation
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martech
Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.
Nearly half exclude cybersecurity from AI projects, survey says
Fri, 1st Nov 2024
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martech
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advanced persistent threat protection
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ai
A recent ISACA study reveals nearly half of companies in Oceania neglect cybersecurity teams in AI development, raising concerns over potential vulnerabilities.
Adobe Fresco becomes free, adds new motion & symmetry tools
Thu, 24th Oct 2024
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martech
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adobe
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animation
Adobe has unveiled free access to its drawing app Fresco on its fifth anniversary, enhancing features with new animation tools and Apple Pencil support.
Phishing scams use QR codes in PDFs to bypass defences
Wed, 23rd Oct 2024
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mfa
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phishing
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martech
Barracuda reveals a surge in QR code phishing attacks, with over 500,000 emails detected in three months, exploiting sensitive data risks.
Sitecore unveils AI platform to enhance marketing workflows
Wed, 23rd Oct 2024
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digital transformation
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cx
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martech
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.
Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Fri, 18th Oct 2024
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martech
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genai
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ai
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Thu, 17th Oct 2024
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
Exclusive: Adobe's Andy Parsons discusses efforts to combat disinformation
Wed, 16th Oct 2024
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martech
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open source
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genai
Adobe's Andy Parsons reveals new tech tools aimed at combatting disinformation and improving content authenticity as part of a broader digital trust initiative.
Adobe to invest a whopping $100 million in global AI education
Wed, 16th Oct 2024
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
AI takes center stage in Adobe's new GenStudio tool
Wed, 16th Oct 2024
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.