ChannelLife Australia - Industry insider news for technology resellers
Australia

Adobe Stories

Australian Stories

Adobe stories

Logitech unveils workplace devices amid AI work shift
Digital Transformation

Logitech unveils workplace devices amid AI work shift

Productivity gains are lagging as Australian workers spend longer at work, prompting Logitech to pitch devices that ease mobility and presentation stress.

By Sean Mitchell • 5 min read • Last month
Adobe signs five-year RACQ AI partnership with Deloitte
Software-as-a-Service

Adobe signs five-year RACQ AI partnership with Deloitte

RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.

By Sean Mitchell • 4 min read • Last month
Adobe expands AI partnerships with agencies & Microsoft
Digital Transformation

Adobe expands AI partnerships with agencies & Microsoft

The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.

By Sean Mitchell • 4 min read • Last month

Global Stories

Adobe stories

SnapLogic launches MCP Builder for AI agent integration
Digital Transformation

SnapLogic launches MCP Builder for AI agent integration

The launch could help firms move AI projects past pilot stage by turning existing integrations into governed tools for agents without rebuilding them.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Google Cloud launches Nano Banana 2 Lite & Omni Flash
Software-as-a-Service

Google Cloud launches Nano Banana 2 Lite & Omni Flash

Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.

By Mark Tarre • 5 min read • Last week
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last week
LiveRamp & Adobe link purchase data for ad campaigns
Marketing Technologies

LiveRamp & Adobe link purchase data for ad campaigns

Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.

By Mark Tarre • 4 min read • Last week
Anthropic expands Claude Design with new connectors
Software-as-a-Service

Anthropic expands Claude Design with new connectors

Users can now tie design work to coding and workplace tools, as Anthropic widens Claude Design's reach across teams and projects.

By Mark Tarre • 4 min read • Last month
Arkose Labs launches agent trust manager for Titan
Application Security

Arkose Labs launches agent trust manager for Titan

The new system aims to curb fraud as AI-driven traffic surges and online security teams struggle to tell legitimate agents from attackers.

By Sean Mitchell • 3 min read • Last month
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last month
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last month
Adobe, Disney build AI design models for theme park work
Digital twins

Adobe, Disney build AI design models for theme park work

Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.

By Sean Mitchell • 4 min read • Last month
Adobe & LinkedIn launch free AI training for marketers
Digital Transformation

Adobe & LinkedIn launch free AI training for marketers

Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • Last month
WPP launches HEX AI creative studio to boost talent
Gaming

WPP launches HEX AI creative studio to boost talent

The move adds 50 creative technologists as clients scramble for staff who can turn AI trials into production work.

By Regine Laguilles • 4 min read • Last month
Sonatype names new chiefs as AI demand drives growth
Data Protection

Sonatype names new chiefs as AI demand drives growth

Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Adobe stories

Code and Theory launches sports content system with Adobe
Software-as-a-Service

Code and Theory launches sports content system with Adobe

Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.

By Mark Tarre • 3 min read • Last month