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Adobe

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21 Sep
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
12 Sep
How to use AI to optimise customer experiences
“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."
10 Sep
Meeting Solutions Magic Quad - The Leaders' pros and cons
LogMeIn, Zoom, Microsoft and Cisco are ‘Leaders’ in the Gartner Meeting Solutions Magic Quadrant. We look at the strengths and cautions for each.
29 Aug
Adobe announces open platform for Experience Design
Leveraging Adobe XD APIs, developers can now build on top of Adobe XD.
28 Aug
Exclusive: Westpac reveals how they embraced digital transformation
"Roles are changing and it’s important for employees to change with them."
24 Aug
The exponential potential of AI within a business environment
AI could completely change the way businesses approach marketing.
22 Aug
'Fascinating' vendor cloud battle ongoing in healthy SaaS market
It hasn’t been around for long, but Synergy Research Group says the enterprise software-as-a-service (SaaS) can now be considered mature.
16 Aug
The role of CIO is undergoing a major change
The CIO is now playing a much bigger role in customer experience and engagement.
16 Aug
Photo gallery: An inside look at Adobe Symposium 2018
This event was the place to be for both A/NZ creative professionals as well as forward-looking businesses of all sizes.
16 Aug
Immersive storytelling: Adobe’s vision for VR/AR
Before the event, Adobe announced that they would be featuring VR and some of the ways they see it impacting the future.
15 Aug
APAC research: Why it pays to be an experience-driven business
"The age of the experience-driven business is well and truly upon us and it’s encouraging to see brands across APAC investing in experiences."
15 Aug
Datacom wins Adobe award
Adobe has gathered leading experience makers from around the world for Adobe Symposium 2018, which commenced today in Sydney.
13 Jul
HAND ON REVIEW: channeling the creative mind with HP’s ZBook x2
Built from the ground up to suit the needs of creative professionals, the HP ZBook x2 is not you're average 2-in-1.
20 Jun
Adobe advances Microsoft partnership with new innovations
Adobe Sign is now deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator.
06 Jun
Adobe launches augmented reality platform, Project Aero, at Apple WWDC
Adobe recently shared a preview of Project Aero, a new augmented reality authoring tool and multi-platform system.
28 May
Adobe receives patent for Data Export Controls in Audience Manager
"We didn’t want to allow even one hole in how the system was built since that would jeopardise our clients, it was a very iterative process.”
24 May
Okta and VMware partner to deliver identity capabilities for the cloud workspace
The two have announced a partnership and integration between VMware Workspace ONE and the Okta Identity Cloud.
22 May
Adobe to acquire Magento, adds commerce to its offering suite
The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform.
18 May
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
29 Mar
Adobe and NVIDIA partner to ‘delight artists’ with AI
The partnership aims to extend the availability of Sensei APIs and broaden its audience to developers, data scientists and partners.
19 Mar
Adobe Sign announces new partnerships and payments integration
Adobe Sign is designed to help organisations speed up business and plug into third-party applications to deliver seamless customer experiences.
12 Mar
Adobe Advertising Cloud’s updated UI And AI features driving higher ROI
Adobe Advertising Cloud Search is simplifying the process for using audience targeting in search marketing.
27 Feb
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
22 Feb
Forrester names Adobe leader in enterprise marketing and campaign management
Forrester included seven vendors in the report, evaluating each vendor across 40 criteria.
Whitepaper: How MSPs can escape technology's all-too-familiar Catch-22
Managed service providers may be hurting themselves by relying on technology platforms that are ‘good enough'.
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The six golden keys to successful identity assurance
When someone tries to access your internal systems, how can you be sure a user is who they claim to be?
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