ChannelLife Australia - Industry insider news for technology resellers
Australia

Content Creation Stories - Page 11

Global Stories

Content Creation stories

Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
iHeartMedia & Global Gaming League forge audio pact
Gaming

iHeartMedia & Global Gaming League forge audio pact

iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
Dell debuts Premium 14 & 16 laptops with Intel AI chips
Power / Energy

Dell debuts Premium 14 & 16 laptops with Intel AI chips

Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.

By Sean Mitchell • 4 min read • Tue, 17th Mar 2026
Adobe & Nvidia deepen AI pact for creative workflows
Digital Transformation

Adobe & Nvidia deepen AI pact for creative workflows

Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Mar 2026
Apple unveils AirPods Max 2 with H2 chip & new audio tech
Wearables

Apple unveils AirPods Max 2 with H2 chip & new audio tech

Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
Adobe chief Shantanu Narayen to step down amid AI shift
Software-as-a-Service

Adobe chief Shantanu Narayen to step down amid AI shift

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Marketing Technologies

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

By Pipin Firmansyah • 5 min read • Fri, 13th Mar 2026
PixVerse hits unicorn status with record AI video round
Digital Transformation

PixVerse hits unicorn status with record AI video round

AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

By Karen Joy Bacudo • 4 min read • Fri, 13th Mar 2026
BrightEdge unveils AI tools to track search visibility
Data Analytics

BrightEdge unveils AI tools to track search visibility

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026
CTERA debuts Fusion Direct to unify file & object data
Storage

CTERA debuts Fusion Direct to unify file & object data

CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.

By Sean Mitchell • 4 min read • Fri, 13th Mar 2026
Canva unveils Magic Layers to turn flat images editable
Unified Communications

Canva unveils Magic Layers to turn flat images editable

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

By Mark Tarre • 4 min read • Thu, 12th Mar 2026
AI productivity gains erased by document verification
Data Protection

AI productivity gains erased by document verification

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

By Shannon Williams • 4 min read • Thu, 12th Mar 2026
Hands-on review: Logitech G325 Lightspeed wireless gaming headset
Gaming

Hands-on review: Logitech G325 Lightspeed wireless gaming headset

Logitech's G325 Lightspeed headset offers low-latency wireless, immersive audio and all-day comfort in a sleek, lightweight design.

By Darren Price • 3 min read • Thu, 12th Mar 2026
AI ambition outpaces readiness for smaller businesses
Data Protection

AI ambition outpaces readiness for smaller businesses

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Mar 2026
Gartner tips AI to upend work tools, hiring & data
Data Analytics

Gartner tips AI to upend work tools, hiring & data

Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Mar 2026
Zapier data shows AI is now infrastructure for leads
Customer Relationship Management

Zapier data shows AI is now infrastructure for leads

Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.

By Shannon Williams • 5 min read • Thu, 12th Mar 2026

Stories from Other Regions

Content Creation stories