Advertising Technologies (Adtech) stories - Page 24
Murdoch declares war on Google
Fri, 1st Jan 2010
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uc
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martech
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microsoft
Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.
Murdoch to remove online content from Google
Wed, 11th Nov 2009
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martech
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google
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adtech
Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.
Telcos best and worst in Ad Awards
Wed, 30th Sep 2009
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uc
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martech
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marketing
2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.
Saving the brand
Fri, 1st May 2009
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martech
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productivity
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sap
SAP provides tips on surviving recession: streamline processes, maintain customer relationships, invest wisely, and consider using ERP systems.