Advertising Technologies (Adtech) stories
Moloco launches app-focused connected TV ad product
Yesterday
#
martech
#
ai
#
marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Australian work shines at inaugural AARON AI awards
Yesterday
#
martech
#
genai
#
ai
Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.
Moloco launches performance CTV ads for app marketers
Last week
#
martech
#
ai
#
marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
Apple launches business platform as Maps ads near rollout
Last week
#
digital transformation
#
mdm
#
martech
Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.
OpenX expands News Australia deal for Tubi CTV ads
Last week
#
martech
#
digital media
#
svod
OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.
Pacvue launches AI agent for commerce ad media teams
Last week
#
data analytics
#
martech
#
digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
InMarket spotlights six brands for sales-driven campaigns
Last week
#
martech
#
personalisation
#
cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
OpenX rebrands as The Intelligent SSP to cut ad complexity
Last week
#
martech
#
supply chain
#
data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
Prophet guide tackles marketers' measurement blind spots
Last week
#
data analytics
#
cx
#
martech
Prophet has published a new market mix modelling guide to help marketers prove commercial impact, with examples showing how MMM can expose hidden value in campaigns.
The growing gap between businesses that use tech well and those that don't
Last week
#
crm
#
data analytics
#
digital transformation
Businesses that integrate systems, act on data and move quickly are pulling ahead, while those relying on manual processes risk falling further behind.
Spotify lets users switch video off across the platform
This month
#
martech
#
digital entertainment
#
personalisation
Spotify adds platform-wide video controls as listeners and Family Plan managers can now choose audio-only or visual experiences across devices.
System1 adds AI-led tools to Test Your Ad platform
This month
#
data analytics
#
martech
#
partner programmes
System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.
Shoppers turn against AI social content, survey finds
This month
#
cx
#
martech
#
partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
LoopMe launches Chartboost Direct for app publishers
This month
#
gaming
#
martech
#
digital entertainment
LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.
Nexxen launches AI-native DSP interface for traders
This month
#
devops
#
martech
#
rpa
Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.
JCDecaux signs 10-year ad deal at Western Sydney Airport
This month
#
smart cities
#
digital signage
#
digital transformation
JCDecaux secures 10-year digital advertising partnership with Western Sydney International Airport ahead of October opening, adding 27 assets to new precinct.
JCDecaux wins Western Sydney airport advertising deal
This month
#
smart cities
#
digital signage
#
martech
JCDecaux lands long-term digital advertising contract at Western Sydney International Airport, set to open with capacity for 10 million passengers.
AI bots hit publishers as referral traffic plummets
This month
#
martech
#
physical security
#
ai security
Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
Levanta acquires Perch+ to expand Amazon marketplace
This month
#
martech
#
commerce systems
#
e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI raises USD $122 billion in record AI funding
This month
#
saas
#
semiconductors
#
digital transformation
OpenAI secures USD $122 billion in funding as Amazon, Nvidia and SoftBank back a rapid expansion in compute, enterprise tools and product plans.