Advertising Technologies (Adtech) stories - Page 2

Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.

Animoca Brands' Yat Siu argues autonomous AI agents will become the internet's main actors, with blockchain supplying payments, identity and trust.

Households under cost pressure are spreading purchases across multiple outlets, while promotions, online research and store visits shape buying decisions.

Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

Bitdefender exposes 26,000 Meta ads in 25 countries pushing fake investment schemes, impersonating banks, media and public figures.