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Advertising Technologies (Adtech) stories

MC&V wins new business from We Are Social & others
Digital Transformation

MC&V wins new business from We Are Social & others

The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Advertising Technologies (Adtech) stories

LUMOS adds Pureprofile research to audience platform
Data Protection

LUMOS adds Pureprofile research to audience platform

Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.

By Mark Tarre • 4 min read • Today
WPP cuts AI campaign deployment times with Google Cloud
Software-as-a-Service

WPP cuts AI campaign deployment times with Google Cloud

That overhaul has slashed campaign rollout times from months to days, while also boosting production efficiency and content output across agencies.

By Mark Tarre • 4 min read • Yesterday
UK shoppers to spend GBP £17.9 billion in Golden Quarter
Personalisation

UK shoppers to spend GBP £17.9 billion in Golden Quarter

Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Google adds self-learning BigQuery tuning features
Data Analytics

Google adds self-learning BigQuery tuning features

Customers could see faster analytics and lower bills as BigQuery starts using past queries to tune itself and curb wasteful compute.

By Sean Mitchell • 5 min read • Last week
WARC says brands need social & emotional strategies
Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • Last week
Tencent rolls out Hy3 internationally for enterprise AI
Digital Transformation

Tencent rolls out Hy3 internationally for enterprise AI

Enterprises can now tap Tencent's open-source Hy3 model through global cloud and app channels as the company pushes AI beyond pilots.

By Joseph Gabriel Lagonsin • 5 min read • Last week
PubMatic launches governance framework for ad agents
Marketing Technologies

PubMatic launches governance framework for ad agents

Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.

By Sean Mitchell • 4 min read • Last week
Japanese brands win US favour but struggle for visibility
Social Media

Japanese brands win US favour but struggle for visibility

Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.

By Sofiah Nichole Salivio • 3 min read • Last week
Billy Grace sees ad budgets rise as click costs fall
eCommerce

Billy Grace sees ad budgets rise as click costs fall

Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.

By Karen Joy Bacudo • 3 min read • Last week
Snap revenue rises 19% as users near 1 billion mark
Wearables

Snap revenue rises 19% as users near 1 billion mark

Snap is edging towards one billion monthly users as advertising and subscription sales help lift quarterly revenue 19% to USD $1.60 billion.

By Karen Joy Bacudo • 4 min read • Last week
Amazon retail growth boosted by grocery & AI shopping
Digital Transformation

Amazon retail growth boosted by grocery & AI shopping

Amazon reported growth across retail, grocery, pharmacy and AI shopping as it expanded product selection and accelerated delivery speeds.

By Mark Tarre • 4 min read • Last week
MiQ launches unified screens planner in Australia & NZ
Marketing Technologies

MiQ launches unified screens planner in Australia & NZ

Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.

By Sean Mitchell • 4 min read • Last week
Experian & Audiences back first-party data activation
Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last month
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Advertising Technologies (Adtech) stories

Power Digital launches AI marketing system for agencies
Software-as-a-Service

Power Digital launches AI marketing system for agencies

Agency clients should see clearer links between spend and revenue as Power Digital ties strategy, media and creative work into one AI system.

By Joseph Gabriel Lagonsin • 5 min read • Last week
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last month