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Australian Stories

Adobe stories

Australians concerned about AI deepfakes in elections
Marketing Technologies

Australians concerned about AI deepfakes in elections

A recent Adobe report reveals that 77% of Australians have encountered more political deepfakes, raising alarms about misinformation ahead of upcoming elections.

By Melania Watson • 3 min read • Wed, 9th Apr 2025

Global Stories

Adobe stories

AI success linked to digital overhaul, says Boomi chief
Software-as-a-Service

AI success linked to digital overhaul, says Boomi chief

Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
Adobe unveils AI integration plans for creative workflow boost
Marketing Technologies

Adobe unveils AI integration plans for creative workflow boost

Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.

By Melania Watson • 4 min read • Thu, 10th Apr 2025
Adobe unveils AI tools to enhance Premiere Pro editing
Marketing Technologies

Adobe unveils AI tools to enhance Premiere Pro editing

Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.

By Sean Mitchell • 2 min read • Thu, 3rd Apr 2025
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Digital Transformation

Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

By Donovan Jackson • 4 min read • Mon, 24th Mar 2025
Adobe unveils AI innovations for personalised customer journeys
Customer Experience

Adobe unveils AI innovations for personalised customer journeys

At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.

By Melvin Hipolito • 9 min read • Wed, 19th Mar 2025
UiPath to host Agentic AI Summit on automation advances
DevOps

UiPath to host Agentic AI Summit on automation advances

UiPath will host its online Agentic AI Summit to unveil innovations in agentic automation, showcasing how AI can transform business operations.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Adobe & AWS join forces to enhance digital marketing
Hyperscale

Adobe & AWS join forces to enhance digital marketing

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

By Melvin Hipolito • 3 min read • Wed, 19th Mar 2025
Publicis & Adobe expand partnership with AI integration
Digital Transformation

Publicis & Adobe expand partnership with AI integration

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Adobe AI: Sensei and Firefly empower the many, challenge the few
Marketing Technologies

Adobe AI: Sensei and Firefly empower the many, challenge the few

As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Adobe unveils new Firefly tools for personalised content
Marketing Technologies

Adobe unveils new Firefly tools for personalised content

Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.

By Melania Watson • 4 min read • Wed, 19th Mar 2025
Adobe & Microsoft integrate AI agents for marketers
Unified Communications

Adobe & Microsoft integrate AI agents for marketers

Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe introduces new AI capabilities in Experience Cloud
Data Analytics

Adobe introduces new AI capabilities in Experience Cloud

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe unveils AI agent tool for personalised experiences
Unified Communications

Adobe unveils AI agent tool for personalised experiences

Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe GenStudio enhances AI features for marketers
Unified Communications

Adobe GenStudio enhances AI features for marketers

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Stories from Other Regions

Adobe stories

Pipeline360 appoints McCarthy as Senior Director in APAC
Security Information and Event Management

Pipeline360 appoints McCarthy as Senior Director in APAC

Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.

By Kaleah Salmon • 2 min read • Mon, 31st Mar 2025
Sinch wins Adobe partner award for third consecutive year
Customer Experience

Sinch wins Adobe partner award for third consecutive year

Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025