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Australians struggle with tax filing as AI tools offer new hope
Marketing Technologies

Australians struggle with tax filing as AI tools offer new hope

New Adobe research reveals most Australians find tax filing tough, but growing use of AI tools like Acrobat AI Assistant offers fresh hope and support.

By Melvin Hipolito • 4 min read • Wed, 23rd Jul 2025
Super funds urged to boost digital engagement amid loyalty slump
Customer Relationship Management

Super funds urged to boost digital engagement amid loyalty slump

A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.

By Melania Watson • 4 min read • Wed, 23rd Jul 2025

Global Stories

Adobe stories

Generative AI fuels 4,700% rise in retail web traffic, Adobe finds
Customer Experience

Generative AI fuels 4,700% rise in retail web traffic, Adobe finds

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

By Sean Mitchell • 4 min read • Fri, 22nd Aug 2025
Adobe launches Acrobat Studio with AI, PDF tools
Encryption

Adobe launches Acrobat Studio with AI, PDF tools

Adobe unveils Acrobat Studio, merging PDF tools, creative content, and AI to enhance productivity and collaboration for work and personal projects.

By Sean Mitchell • 4 min read • Wed, 20th Aug 2025
Phishing campaign uses fake Microsoft apps to bypass MFA
Hyperscale

Phishing campaign uses fake Microsoft apps to bypass MFA

Proofpoint exposes phishing attacks using fake Microsoft apps to bypass MFA and hijack Microsoft 365 accounts, affecting thousands globally in 2025.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025
New Zealand consumers show rising interest in agentic AI tools
Digital Transformation

New Zealand consumers show rising interest in agentic AI tools

New research reveals 61% of New Zealanders are using or interested in agentic AI tools that act autonomously to simplify daily tasks and personalise experiences.

By Sean Mitchell • 4 min read • Mon, 11th Aug 2025
Adobe launches collaborative AI film project to empower creators
Marketing Technologies

Adobe launches collaborative AI film project to empower creators

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

By Melvin Hipolito • 4 min read • Fri, 1st Aug 2025
Adobe brings new AI tools & workflow upgrades to Photoshop
Marketing Technologies

Adobe brings new AI tools & workflow upgrades to Photoshop

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

By Melvin Hipolito • 5 min read • Wed, 30th Jul 2025
Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards
Unified Communications

Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

By Sean Mitchell • 3 min read • Thu, 17th Jul 2025
US Prime Day online sales hit USD $24.1bn, mobile drives growth
Marketing Technologies

US Prime Day online sales hit USD $24.1bn, mobile drives growth

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

By Melvin Hipolito • 4 min read • Tue, 15th Jul 2025
Adobe brings AI-powered creative tools to Premier League fans
Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025
Carsales mediahouse uses AI to boost targeting & buyer insights
Marketing Technologies

Carsales mediahouse uses AI to boost targeting & buyer insights

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.

By Sean Mitchell • 3 min read • Tue, 8th Jul 2025
Australians embrace agentic AI as younger users drive adoption surge
Digital Transformation

Australians embrace agentic AI as younger users drive adoption surge

Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
Adobe launches Firefly app, bringing AI image & video to mobile
Marketing Technologies

Adobe launches Firefly app, bringing AI image & video to mobile

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

By Melvin Hipolito • 4 min read • Wed, 18th Jun 2025
Adobe debuts AI tools for large-scale customer experience
Customer Experience

Adobe debuts AI tools for large-scale customer experience

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

By Sean Mitchell • 3 min read • Tue, 17th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025

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