Adobe Firefly stories
Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.
Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.
Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.
Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.
