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Global Stories

Adobe Analytics stories

US consumers spend USD $331.6 billion online in first quarter 2024
Data Analytics

US consumers spend USD $331.6 billion online in first quarter 2024

US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.

By Sean Mitchell • 4 min read • Thu, 30th May 2024
Australia, NZ brands scoop Adobe Experience Maker Awards
Data Analytics

Australia, NZ brands scoop Adobe Experience Maker Awards

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024
US holiday online retail surges to USD $222.1 billion amid difficult economy
Data Analytics

US holiday online retail surges to USD $222.1 billion amid difficult economy

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024
Adobe Analytics: A new frontier in bridging marketing and product teams
Data Analytics

Adobe Analytics: A new frontier in bridging marketing and product teams

Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.

By Sean Mitchell • 3 min read • Thu, 28th Sep 2023
Adobe brings analytics to paid search campaigns with new integrations
Data Analytics

Adobe brings analytics to paid search campaigns with new integrations

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

By Patrick Martlew • 3 min read • Fri, 18th May 2018
Adobe introduces content intelligence to transform customer experience
Data Analytics

Adobe introduces content intelligence to transform customer experience

Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.

By Jacques-Pierre (JP) Dumas • 2 min read • Fri, 9th Feb 2018
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Data Analytics

Gartner names Adobe leader in Digital Marketing Analytics for the third time

Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.

By Kai Ping Lew • 2 min read • Tue, 17th Oct 2017
Adobe is transforming your in-car UX with analytics
Data Analytics

Adobe is transforming your in-car UX with analytics

New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.

By Kai Ping Lew • 3 min read • Wed, 13th Sep 2017
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Data Analytics

Adobe brings new AI-powered voice analytics capabilities to its cloud platform

It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.

By Kai Ping Lew • 3 min read • Mon, 3rd Jul 2017

Stories from Other Regions

Adobe Analytics stories

Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Data Analytics

Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics

Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.

By Sean Mitchell • 3 min read • Fri, 17th Mar 2023