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Australian watch party spending rises on sport finals
Data Analytics

Australian watch party spending rises on sport finals

Households are splurging on snacks, screens and merchandise as the AFL, NRL and NFL finals drive watch party demand online.

By Karen Joy Bacudo • 3 min read • Last month
Australian online spending to rise for football finals
Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • Last month

Global Stories

Adobe Analytics stories

Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026
IAG cuts 15 websites to one platform in digital overhaul
Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Mon, 25th May 2026
AI shopping boom puts checkout under pressure
Data Analytics

AI shopping boom puts checkout under pressure

Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.

By Risa Huang • 5 min read • Fri, 8th May 2026
Chargebacks surge threatens retailers' holiday profits
Data Analytics

Chargebacks surge threatens retailers' holiday profits

Chargebacks surge after record online holiday sales, with USD $181 billion in returns putting retailers' first-quarter profits at risk.

By Shannon Williams • 4 min read • Thu, 15th Jan 2026
Adobe data shows USD $88.7 billion spend & AI boost in October
Data Analytics

Adobe data shows USD $88.7 billion spend & AI boost in October

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

By Vivek Pandya • 4 min read • Tue, 11th Nov 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Data Analytics

Adobe Summit 2025: Digital innovation set to light up Las Vegas

Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.

By Donovan Jackson • 3 min read • Thu, 6th Mar 2025
Adobe report predicts mobile shopping to dominate holiday sales
Data Analytics

Adobe report predicts mobile shopping to dominate holiday sales

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

By Imee Dequito • 4 min read • Thu, 22nd Aug 2024
Adobe reveals USD $14.2 billion online sales during Prime Day
Data Analytics

Adobe reveals USD $14.2 billion online sales during Prime Day

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

By Sean Mitchell • 3 min read • Fri, 19th Jul 2024
Adobe forecasts USD $14 billion online spend for Prime Day
Data Analytics

Adobe forecasts USD $14 billion online spend for Prime Day

Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.

By Sean Mitchell • 3 min read • Tue, 16th Jul 2024

Stories from Other Regions

Adobe Analytics stories

Amazon June Prime Day set for record USD $27.6 billion
eCommerce

Amazon June Prime Day set for record USD $27.6 billion

A June timing shift and stronger competition in Britain may temper gains, even as the event is tipped to deliver USD $27.6 billion in US sales.

By Mark Tarre • 4 min read • Fri, 15th May 2026
Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Mobile & AI power record UK online Christmas sales
Data Analytics

Mobile & AI power record UK online Christmas sales

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

By Mark Tarre • 3 min read • Tue, 20th Jan 2026
Generative AI drives 3,500% surge in US travel planning online
Data Analytics

Generative AI drives 3,500% surge in US travel planning online

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

By Melvin Hipolito • 3 min read • Mon, 8th Sep 2025
UK retail traffic from GenAI assistants surges 1200%
Data Analytics

UK retail traffic from GenAI assistants surges 1200%

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025