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Adobe news stories - Page 2

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Phishing
Amazon, Microsoft, Adobe amongst top brands impersonated in phishing attacks
“Gone are the days of the bulk spam and phishing attacks, and here to stay is the highly targeted spear phishing email."
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Payment innovation
Adobe to launch eCommerce Payment Services feature powered by PayPal
"Merchants will no longer have to contend with multiple logins and other disjointed user experiences for their payment processing," the company states.
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Adobe
Adobe teams up with Go1 to offer corporate learning courses
Adobe Captivate Prime users will be able to access the Go1 content hub, which features more than 70,000 titles from more than 1,000 content partners.
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Skill Finder
Skill Finder adds 20 new Career Pathways to support Aus economic recovery
Skill Finder has launched 20 new dedicated Career Pathways to help meet the growing demand for skilled workers in high-demand jobs such as data analytics, digital marketing and UX design.
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Adobe
Adobe announces major new APIs for PDF extraction and creation
Adobe has announced two new APIs, the Adobe PDF Extract API and the Adobe Document Generation API.
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eCommerce
Fluent Commerce signs on to Adobe Exchange Partner Program as Premier Partner
"We look forward to assisting retailers and direct-sellers around the world to create innovative and differentiating customer experiences."
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Skills gap
Skill Finder and Commonwealth Bank address Australia's growing skills gap
As part of the collaboration, the free micro-skills marketplace will be incorporated into Commonwealth Bank’s digital feature 'Benefits finder' and 'Benefits finder for Business' via the CommBank app.
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Adobe
Adobe Sign and Adobe Experience Manager are now available as cloud services hosted on Azure
Adobe has announced the availability of Adobe Sign and Adobe Experience Manager as cloud services, both hosted on Microsoft Azure.
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Adobe
Adobe bolsters Experience Cloud with personalisation capabilities for retailers
“Scaling personalised experiences in a world where customers have control over how brands use their data, is the next big thing for marketers in any business to tackle."
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Sales
B2B firms in Hong Kong explore direct-to-consumer sales
According to new research from Adobe, B2B firms in Hong Kong are now looking into the consumer market.
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Adobe
Adobe Sign completes Australian IRAP security assessment
"The IRAP Assessment of our Adobe Sign platform means we can help governments and businesses deliver better digital experiences with trust and security built at the core.”
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Healthcare
Adobe makes its mark on digital healthcare innovation
"With every business now a digital business, healthcare organisations rely on digital channels to reach customers with critical information and services in real-time."
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Adobe
How 7 Eleven responded to Covid-19 using technology
A fascinating look at six key innovations that have driven success at 7 Eleven Australia.
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Customer experience
Adobe: The power of personalisation in the age of digital experiences
At present, large global organisations including The Coca-Cola Company, Hilton, The Home Depot, ServiceNow and Sony Interactive Entertainment utilise the Adobe Experience Platform as part of their digital experience strategy.
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Customer experience
CIOs take on more responsibility for DX - Adobe survey
CIOs are now dealing with improving customer experiences, as well as the tools and frameworks to help capture, convert, and glean insights from customer data.
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Adobe
With death of third-party cookies on horizon, Adobe provides marketers with alternative
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
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Customer experience
In brief: The top announcements from Adobe Summit 2021
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.
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Digital Transformation
CIOs have more business influence as COVID-19 accelerates digital transformation
“Along with other business leaders, CIOS have embraced their enhanced responsibilities and influence as an opportunity to further collaborate and succeed in today’s new digital-first reality.”
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Digital Transformation
Adobe appoints Bank of Queensland chairman to International Advisory Board
The International Advisory Board will help customers to navigate disruption and set digital transformation strategies for success in customer experience.
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Customer experience
AU Govt has 1.7 billion reasons to refine digital experiences – Adobe report
A study from Adobe & Deloitte finds that governments need to do better at providing digital experiences.
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Document Management
COVID-19 spurs mainstream adoption of e-signatures
73% of APAC respondents believe organisations that do not provide e-signature options are ‘behind the times’.
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Microsoft
Inaugural Microsoft APAC Partner Awards winners announced
Three new regional awards introduced this year for APAC: Independent Software Vendor, Global Systems Integrator, and Services Partner of the Year.
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Adobe
A/NZ embraces creative leadership for business success - Adobe report
Adobe concludes that plenty of respondents are creative leaders (60%), but only a few achieved the title of ‘visionary’ (13%).
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Microsoft
Microsoft, Adobe and C3.ai "re-invent" CRM with artificial intelligence
The dynamics of the market and the mandates of digital transformation have dramatically changed CRM market requirements.