Zerto unveils revamped partner program, reinforces 100% channel commitment

Zerto has revamped its partner program in a move the company says will provide its reseller, cloud service provider and system integrator partners with a more enhanced experience.

The newly introduced tools and resources are designed to drive profitability, predictability and collaboration between Zerto and its global partners.

The Zerto Alliance Partner (ZAP) Program Program is focused on delivering a unified experience and path to success for all of Zerto's 1,500 partners, explains Matt Kates, country manager, Zerto Australia and New Zealand.

The company has enjoyed 50% year-over-year growth in Zerto's partner network and 112% YoY growth in partner certifications.

 "We see our partners as a true extension of our sales team, and it's a crucial part of our mission to ensure they have a seamless, educational and superior experience as members of the ZAP Program," Kates says.

"The new elements we're announcing today continue to help us exceed these goals, offering partners a first-rate program that consistently receives high marks from partners," he says.

The new ZAP Program allows channel, cloud or alliance partners to access marketing, training, rewards and resources. Kates says the program enhancements build on Zerto's commitment to sell 100% through the channel, while "remaining a trusted technology partner that drives rich new opportunities and embraces disruptive routes to success.

In addition to its 100% channel model, Zerto also works closely with the channel as business partners.

"Partners provide input on the direction of the product, company and program through the Zerto strategic Advisory Board. They can also join a beta product program to deliver critical feedback on new software solutions during development," explains Ziv Kedem, founder and CEO, Zerto.

"Alongside our products, the partnerships we have forged with the channel, CSPs and technology providers are vital to the success and continued innovation for virtual replication and disaster recovery," Kedem says.

"The ZAP Program gives us a way to reward and support our partners around the globe to maximise their reach and ensure they provide the best data management and business continuity products and services to their customers," he says.

The new benefits of the program will be extended to Zerto's Technology Alliance Partners in early 2017.