ChannelLife Australia - Industry insider news for technology resellers
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Synnex build out gaming PC portfolio with Fractal Design
Thu, 6th Sep 2018
FYI, this story is more than a year old

Synnex Australia and Fractal Design are teaming up to bring a range of gaming PC cases and components to the Australian channel.

This exclusive partnership will see Synnex carry Fractal Design cases, power supplies and all-in-one coolers and fans.

Synnex will now be able to offer additional gaming-built solutions to their reseller channel.

In 2018, more than 90% of households have a device for gameplay.

PCs remain the dominant gaming platform with 82% of gamers playing on a PC.

“Choosing the right case will serve you well through multiple PC builds,” says Synnex Australia product and marketing director Yu Chen Liao

“Fractal Design chassis are versatile, with great enclosures and thermal performance. Other factors, like good airflow, are key for your gaming system to perform efficiently as is minimum noise output. We are delighted to be able to bring Fractal Design's products into our gaming portfolio.

“We're excited to announce our partnership with Synnex,” says Fractal Design vice president of global sales Jen Harnisch.

“This partnership allows us to work together to offer Australians a wide range of cases, coolers and power supplies that cater to the user demand at every level".

Fractal Design CMO Anders Dahlberg adds, “We're looking forward to working with Synnex as our new partnership is announced helping bring Fractal Design and our Swedish style and quality to the users of Australia".

Without a doubt, computers are more than just technology - they have become an integral part of our lives.

Computers do more than make living easier; they often define the functionality and design of our homes, our offices and ourselves.

Fractal Design says they believe that the products we choose represent how we want to describe the world around us and how we want others to perceive us - many of us are drawn to designs from Scandinavia, which are organised, clean and functional while remaining stylish, sleek and elegant.

We like these designs because they harmonise with our surroundings and become nearly transparent.

Brands like Georg Jensen, Bang Olufsen, Skagen Watches and Ikea are just a few that represent this Scandinavian style and efficiency.

Fractal Design aims to bring this aesthetic to the world of computer components.